US Paid Retail Membership Fee Revenues, by Company, 2023

Many retail services will have the concept of paid membership. But in fact, the number of really large players is not that many.

According to eMarketer research, Amazon Prime membership accounts for 53.1% of total retail paid membership revenue in the United States.

Costco (9.5%), Sam’s Club (5.9%) and Walmart+ (1.5%) ranked second, third and fourth.