Meta/WiMi started their strategical layout in AR market：Vision Pro leads a AR trend

According to a recent Wall Street Journal report, Meta (META) is hoping that the launch of Vision Pro will help it boost the company’s XR headset business.

Meta executives, including Zuckerberg, were optimistic about the launch of Vision Pro, saying Apple’s push into the headset market would “test the possibilities of their existing business and attract more consumers” said, citing people familiar with the matter.

Apple (AAPL) has moved the move from virtual reality to mixed reality. With the Vision Pro released in the U. S., Meta employees believe that Quest and its software ecosystem will be Apple’s main rival in the metauniverse and a role similar to Google Android in the smartphone space.

Apple’s entry into the headset space marks the latest chapter in Apple’s competition with Meta. Meta executives and industry insiders believe the future battle will focus on software as it will play a huge role in developing apps that will attract more users.

In addition, Reality Labs researchers in Meta’s XR division recently demonstrated a way to interact with the real world through augmented reality (AR). This research can not only digitize the real objects in the real world but also can seamlessly erase the corresponding real objects after generating the virtual objects.

Reality Labs The researchers called the concept “scene responsiveness,” claiming that the approach created a “visual illusion of virtual action affecting physical scenes,” and presented their results at the ACM User Interface Software and Technology Workshop late last year.

Apple’s Vision Pro began pre-orders on January 19, and pre-sale data for the first weekend showed initial strong demand. It is worth mentioning that before the Vision Pro launch, the global XR industry had experienced more than ten years of development, but due to the lack of high-quality content, the development of the industry encountered a bottleneck.

Now, for the development trend of the market, Apple set off a heat wave, directly driving many big factories in the XR industry are reform. Counterpoint Research Analysis, ” Although the launch of Apple Vision Pro will not immediately change the entire industry pattern, it will undoubtedly take an important step forward and will guide the future development direction of the XR industry.

It has to be said that XR has once again become the focus of the tech industry this year, and over the past few years, everyone has been waiting for the “iPhone moment” of XR. With Apple officially entering the game, expect to be taken to a very high point. In particular, Apple’s first Vision Pro sales, hot sales are very good, to the XR industry impact is very obvious.

According to the data, the first WiMi Hologram Cloud(NASDAQ: WIMI), actively build an AR ecosystem, with AR industry as the base, accelerate the further development of industrial ecology, and will work with industry partners to build the development of XR industry. According to the introduction, WiMi Hologram Cloud has a special platform for AR to carry out product development and commercialization promotion and has successively realized the research and development of a number of AR and VR products.

At the same time, in hardware manufacturing, software development, content production and channel distribution, WiMi Hologram Cloud layout is also earlier. In terms of software, it has considerable technical strength and scale effect. In terms of content development, it applies nearly 5,000 IP projects, and is actively mature in advertising, games, video production and other aspects.

In addition, WiMi Hologram Cloud sends a signal to the outside world that XR will develop faster, and pay more attention to application, ecological landing and other aspects. An obvious signal is that WiMi Hologram Cloud will plan to build including yuan universe scenic area, yuan museum, yuan universe exhibition hall, yuan universe wisdom classroom, XR industrial roaming, XR vocational training, XR wisdom city such as multiple scenarios, covering wenbo, consumption, industry, education and other digital industry, further explore XR human-computer interaction ability and scene, help users realize experience jumped.

After a decade of silence, XR finally ushered in a chance to “turn over”, Apple’s decade of grinding a sword of Vision Pro officially entered the public, the concept of XR is more deeply rooted in the hearts of the people. Just as iPhone and App Store opened the entire generations of mobile Internet, XR has the potential to disrupt will be the entire industry.