Vodafone, Google make 10-year deal across Europe, Africa

Vodafone, Google make 10-year deal across Europe, Africa
Vodafone Group Plc announced on Tuesday that it will expand its existing partnership with Google by signing a ten-year strategic deal to bring new services and AI-powered devices to Vodafone's users in 15 countries across Europe and Africa and its partners in 45 additional global markets.

"Together, Vodafone and Google will put new AI-powered content and devices into the hands of millions of more consumers. Using these services, our customers can discover new ways to learn, create and communicate, as well as consume TV, on a scale we haven't seen before," Vodafone Chief Executive Offices Margherita Della Valle stated.

Vodafone said it will expand access to Google's AI-powered Pixel devices with its 5G network and personalize Vodafone TV using Google Cloud's generative AI. The company also stated it will offer Google One Ai Premium subscription plans, which include Gemini Advanced, in some markets by 2025