Apple's iPhone division could experience some growth this quarter. IDC data suggests that Apple shipped 56 million iPhones in Q3 CY2024, a 3.5% increase from the previous year, even though its share of the overall smartphone market slightly decreased. The growth might be partially fueled by the recent launch of the iPhone 16 series, which hit the market about 10 days before the quarter ended. However, it's likely that the iPhone 15, with its significant promotional deals and the excitement around Apple's latest software updates, was the main contributor to sales. Despite this, the iPhone has encountered challenges in China, one of its biggest markets, where it faces stiff competition from companies like Huawei, which are making inroads into the high-end market segment. In the first nine months of the fiscal year, Apple's revenue from Greater China dropped nearly 10% compared to the same period last year.
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