Headquartered in Singapore, Sea has indicated that Shopee's strong market share in Southeast Asia, improved advertising acceptance rates, and enhanced logistics efficiency should enable the segment to achieve adjusted profitability for the September quarter. Sea is focused on increasing its advertising acceptance rate, which currently lags below the industry average. The company has already seen positive results, with a 20% year-over-year increase in the number of sellers paying for advertisements in Q2 2024. Improvements in advertising monetization are expected to continue benefiting the company in the upcoming reported quarter. Additionally, the growing demand for logistics operations may further reduce order costs, potentially enhancing the customer experience through its delivery platform, SPX Express.
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