Why I'm Crazy 🤪 for Celsius 🔥🔥🔥
Hi all hope you have a wonderful weekend. Hope you get your caffeine ☕ ⚡ 🍵 fixed to prevent the Monday Blue in the Morning.
Why I'm going crazy over Celsius? The question is that is there distribution in Malaysia?
The answer is yes! Is Halal too! ![]()
Here are some pictures as proof. Bought some at the stores to try out.
Boy is good ![]()
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doesn't have that weird after taste from other energy drinks. Drinking each time before workout. ![]()
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In fact what I had been doing almost on a weekly basis is to look and see why is the US Market is going crazy over Energy drinks and Celsius. Fundamental analysis guys!![]()
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I guess we asian market is not into the energy drinks we prefer our coffee ☕ and tea 🍵.
Here are some fundamentals why I'm looking deep into this stock
1. Niche market
Celsius have a very unique selling point and a very niche market. They are targeting the athletes and the health conscious people. Many people did know that most of the energy drinks have high in sugar which is a concern towards the teens and college students. They don't want to get diabetes while drinking energy drinks ⚡ and Celsius is their alternative drinks towards energy drinks. It is also pointed to the sports junkie as well as their claims that it helps burn calorie and boost of energy during pre workout.
Yes I tried drinking I can jog 5 laps around the field no problem and push up 50 times proven testimony here. ![]()
2. Targeting the younger generation gen Z and gen Alpha
Most of the Gen Z and Gen Alpha I know of have a preference towards drinking energy drinks such as prime and $Monster Beverage (MNST.US)$. Even rumours have it that $McDonald's (MCD.US)$ is pilot testing on CosMc a caffeinated drink bar targeting this group of people. Website for details
If there is a projection there, it is probably the energy drink sector maybe the new trend.
3. Growing market share of Celsius
Pie Chart below. Taken from water sight insight
In Oct 22 to Oct 23. Celsius had grown to a tremendous 3rd largest market share of energy drinks. Beating Livita, Rock star, Four Loco. If they directors can capture that large amount of market I'm sure they are in the right direction. It is also thanks to $PepsiCo (PEP.US)$ distributorship that enables to expand thier energy drinks market and product placement there.
Dive into technicals.
Why i'm cautious despite I'm excited at the same time over this company.
Here is the daily charts: below 👇👇
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Bullish indicators ![]()
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1. MACD is showing a cross to the upside looking at an uptrend from here on
2. Volume indicate there is a pickup of shares after the dump on Wednesday.
Bearish indicator 🐻 🐻 🐻
1. Still below the 250 MA line.
From the looks of it there could be a potential to go towards a downtrend further since it is at the 20 MA trend line but had yet to break above 250 will need at least 3 weeks to confirmation. If premarket starts below trendline that is where I am going to be a little cautious since it is only at borderline above the 20 MA.
3.double top from the weekly indicating a medium term bearish movement.
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Opportunities to trade: between 56.8 to 63.5
My personal view: HODL/HOLD
I'm currently standing and betting that in years to come Celsius maybe the future as an energy drink and will be able to capture a larger growth replacer and not a coffee or tea replacer.
They still put a warning sign label on their drinks as they are concern over the effect people who are caffeine sensitive, below 18 or pregnant women according to fda guidelines.
I'm also looking forward to their next quarterly results to see how they perform.
What are you views about energy drinks? leave down the comment below.
Disclaimer: Community is offered by Moomoo Technologies Inc. and is for educational purposes only.
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Casual social trader and investor. Love to read charts for trade and love to read financial report to invest.
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Ultratech : you added this this and it dropped 12%.
Aaron Invests (AI) OP Ultratech : Lol just staying calm all my opinions are not financial advice is my personal reflection. This is turning deadweight.![[undefined]](https://static.moomoo.com/nnq/emoji/static/image/default/default-black.png?imageMogr2/thumbnail/36x36 "undefined")
Ultratech Aaron Invests (AI) OP : I bought it down already
Aaron Invests (AI) OP Ultratech : Going to be focusing on NVDA
Ultratech Aaron Invests (AI) OP : I have a lot of nvidia I know not your fault don't worry I only bought 1 share anyway was actually perfect dip today was my bev/fast food theme buying
Aaron Invests (AI) OP Ultratech : It was anticipated. I always think of the good and the bad. I hold alot of it so is time I have to continue to hold in this. NVDA is my other conviction too. Trading in and out for its scalping opportunity
Ultratech Aaron Invests (AI) OP : ya is definitely a good long. benefit from lower interest rate