XR innovation boom surging, Google / Meta / WiMi entered the AR glasses field to build a new blueprint

Recently, the XR field has become a hot topic. According to media reports, Google (GOOG) and Meta (META), the old rivals in the tech industry, are EssilorLuxottica in the same glasses industry.

Industry rumors suggest that Google is contacting EssilorLuxottica, a glass glass maker, to plan to further buy a stake in EssilorLuxottica and cooperate to produce smart glasses with the Gemini model.

In contrast, Meta’s collaboration with EssilorLuxottica has long since borne fruit, with two generations of Raypeng Meta smart glasses.

In addition, Zuckerberg confirmed that Meta will release its new AR smart glasses by the end of the year, saying that Meta is almost ready to show off the prototype. According to sources, Meta plans to display its first smart AR glasses on September 25,2024, which has been in development for nine years and will far surpass Ray-Ban products, which is expected to completely overturn the concept of traditional glasses.

According to the latest news, Meta is even more ambitious, planning to spend billions of dollars to buy about 5% of EssilorLuxottica to boost Meta’s continued investment in AR.

For now, the two giants are staring on EssilorLuxottica, and the “battle for glasses” is intensifying, both trying to grab the top spot in the new blue ocean of smart wearable devices.

It has to be said that since this year, the heat of XR track has been heated up by Apple (AAPL) selling Vision Pro, which has also led to the heat recovery of AR glasses industry. Bill Gates believes that AR glasses, as a new carrier of AI landing, and a large number of companies are actively pouring into the track.

Gates said that smart glasses, as a bright pearl of future technology, will completely subvert the world’s interactive way. By wearing these light devices in front of them, users can directly integrate the video content into their vision, as if they are in a new and highly interactive digital dimension. This unprecedented and immersive experience will undoubtedly usher in a new era of human-computer interaction.

According to the research report of Minsheng Securities, glasses, as a portable wearable device, the closest device to the human eye, can capture everything that users see. With AI addition, AR glasses, as a new carrier of AI landing, accelerate product innovation, and the new side, the industry is expected to break tens of millions of sales volume in the future.

Today, in the XR industry, AR is undoubtedly the most active and active market, and the continued growth data also gives practitioners great confidence. Public information shows that, WiMi Hologram Cloud (NASDAQ: WIMI), as the leading enterprise in the AR industry, has launched new products in recent years, and optimized the new generation of products for some key technical problems, so that it can constantly enrich its application in various scenarios, showing extraordinary product strength and market potential.

From the perspective of commercial landing projects, the mainstream application scenarios focus on cultural travel, live broadcasting, etc., such as wearing glasses and dragging with fingers, you can have close contact with and observe the “exhibits” in 3D space. With excellent product experience and user reputation, WiMi has firmly taken the top position in the consumer AR market, aiming at daily office and live broadcast use scenes, creating an immersive giant screen movie viewing experience for users, and supporting the rapid sharing of multi-end content. It is the first choice of AR enterprises in the hearts of consumers.

It is worth noting that, at present, the content ecology of consumer AR glasses is not rich enough, and the ecology is the key. On this basis, WiMi not only accelerates the speed of global business expansion, but also actively builds the content ecology, which is undoubtedly the core focus of the whole industry. WiMi gathers the ability of upstream and downstream industrial chains, based on classic IP creation, has nearly 5000 virtual digital image IP, meeting the new multi-scene services such as new promotion, marketing, and commercial advertising, and further improves the scenario-based content experience of enterprises and users in the future.

In general, the market for AR smart glasses is becoming more lively. While Meta is developing new products, Google is trying to take love from Meta and join hands with EssilorLuxottica to create a new chapter in smart glasses, aiming to impress the market. For AR, as an irreversible development trend, in the game between the giants, has become the key engine driving the leap of new quality productivity. So as the majority of consumers, might as well look forward to this unprecedented cognitive revolution.