$XWELL Inc (XWEL.US)$ XWELL (Nasdaq: XWEL) has announced a t...

XWELL (Nasdaq: XWEL) has announced a two-year partnership with Priority Pass, the leading airport experiences program. This collaboration will allow select Priority Pass members to enjoy a 25-minute Zero Gravity Massage Lounger at six XpresSpa airport locations starting August 26, 2024, with the remaining 17 US locations joining on September 16, 2024.

The partnership aims to expand XpresSpa's brand reach and provide growth opportunities. XWELL CEO Scott Milford emphasized the potential to reach a broader audience of travelers seeking comfort and relaxation. This aligns with XWELL's business strategy of leveraging autonomous services, which offer higher margins than traditional massages. The company anticipates increased revenue from this partnership.