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$Apple (AAPL.US)$ Earlier, Apple announced its financial results for the third quarter of fiscal year 2023. Revenue declined for the third consecutive quarter, putting pressure on stock prices, and successively falling below the 50-day and 100-day mark. The new product market is looking forward to it. Can stock prices take advantage of the momentum to rebound? Here are four major factors to keep in mind.

iPhone 15 is expected to further seize market share
In recent years, consumers have been holding smartphones for a long time, leading to a slump in global smartphone demand. Coupled with factors such as inflation and uncertain economic prospects, global smartphone shipments declined last year. According to data from market research agency IDC, global smartphone shipments fell 11.3% to 1.21 billion units in 2022, the worst since 2013; by brand, Samsung (21.6%) ranked first, followed by Apple (18.8%) and Xiaomi (12.7%).

The market expects major hardware specifications for the iPhone 15 series, such as improved zoom lenses, chip upgrades, etc. Currently, there are a large number of iPhone 12 users. It is estimated that it is time to upgrade. If combined with effective promotions, it will help push Apple to further increase its market share.

iPhone sales declined and revenue recorded a decline for three consecutive quarters
In early August, Apple announced its results for the third fiscal quarter of fiscal year 2023. Revenue was US$81,797 billion, down 1.4% year-on-year, and revenue for three consecutive quarters...