paddy $Apple(AAPL.US)$Financial results for the fourth quarter of '23 (fiscal year ending July-September) were announced 2 days after the local close. Although sales and EPS slightly exceeded market expectations, it was the first time since 2001Sales declined for the fourth consecutive quarterIt became. Strong sales in the iPhone and service divisions made up for the slump in Macs and iPads. The service sector, which has a high profit margin, hit a record high, and net profitIncreased for 2 consecutive quartersI was the driving force behind what I did.
Earnings Highlights
iPhone sales are strong, Mac and iPad sales are falling by double digits
● iPhone sales, which account for about half of sales, are sluggish due to shrinking smartphone demand around the world,From a 2.4% decrease in the previous fiscal year to a 2.7% increaseBusiness performance has improved markedly. High-ranking models with high prices in the new model “iPhone 15” series that went on sale in late September were actively sold, and an increase in sales was secured.
● What is the sales of the service division such as app sales and music distributionHit a record high for 3 consecutive quartersThe ratio to total sales rose 4 points from the same period last year, reaching about 25%. The service sector has become an important field for Apple to achieve business diversification, and changes in consumer trends and needs...