squarema : This article uncovers the behavior of most retail investors including me. I used to sell just because the price of stocks dropped more than I can withstand. Yes, the psychology theory is correct. when the stock dropped too low, one can start to lose confidence and sell immediately to prevent further loss. The panicky feeling is all too familiar, just like getting on a bungee ride. So, is investing a game to you? Are you chasing for that adrenaline rush?