The Rise of Streaming
The global pandemic has ushered an accelerated shift to streaming and there appears to be no turning back. This is hardly surprising as more consumers have been spending more time at home, and streaming services become more convenient and accessible than ever. Apart from the American blockbusters, consumers in SE Asia desire to see familiar faces and view stories they can closely relate to, especially those in their own language. Seizing such opportunity, content producers are rushing to provide more and richer streaming content to cater to the rising demand. While this will benefit consumers with greater variety, more options and lower pricing, the streaming landscape in SE Asia has become more competitive. Those streaming platforms which can align more to the price sensitive market here and the ones that can offer a multitude of international and Asian content customised to suit varied needs will stand to gain more.
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