usually the hype happens and then interested people get out of investment leaving retail investors high and dry. Its like a new IPO only hype. Personally I like Google which gives you choices and ask you to use your brain to choose the best. This one I tried , impressed initially but after a few questions I felt it was driving me to believe what  is the correct answer. I think it is an encyclopaedia which got everyone interested who don't like to flip pages.

#Unity will it rise from.ashes or will linger on at current level.  seems the weta acquisition have not influenced the market. Do the real game developers out there prefer Unreal to Unity ! Not sure without profit and inflation on rise and share price tanking down, will the higher stock compensation by the company retain its talent if so at what cost to investors. Hope they able to focus to scale and get profitable.

Depends who is buying, speculation is  risky and higher return too.  But if you do the research well before buying then you may  come to conclusions  that higher price is justified. it depends then if majority in the market over the period converge to your thought ! That could take years or months!