In 2024, one of the focal points of the stock market is undoubtedly the trend of stock splits. From Nvidia to Broadcom, and then to Super Micro Computer, the 10:1 split of these technology giants not only significantly lowers the stock price threshold but also allows investors to enjoy a significant premium in the 12 months following the split. As these giants complete their "split shows," investors can't help but begin to speculate: who will be the star of the split in 2025?
Among many speculations, Meta Platforms undoubtedly occupies the spotlight. As the global social media dominator, Meta is not only one of the "Magnificent Seven" (seven major technology giants) but also the only member that has not experienced a stock split. After its stock price surged to $620 (as of December 10, 2024), the topic of whether to split or not has also gained popularity.
The business model of Meta is almost textbook-level in terms of attracting money. Despite the market's hot discussion of AI technology, the core of Meta's revenue still comes from advertising. In the first three quarters of 2024, out of its $116.1 billion revenue, as much as $113.8 billion came from the advertising business. Platforms like Facebook, Instagram, WhatsApp, Threads attracted a total of 3.29 billion daily active users, making it not only the largest social empire in human history but also the most indispensable traffic entrance for global advertisers. Me...