①Find out what the company does and how it makes money
A good place to start researching a company is to find out how it makes money. Sometimes it’s easier to start with companies you’re already familiar with, or to focus on business models that are simple to understand. This is because if you don’t understand how a company makes money, it might be harder for you to keep track of how your investment is performing.
If you want to dig deeper, most companies publish information for investors on their website. You can often ...

You may have seen the term "ROA" in analyst reports or financial statements many times. Do you know what it is and how the ratio can generate useful information?
What is ROA?
The return on assets (ROA) shows the percentage of how profitable a company's assets are in generating revenue.
What does ROA tell you?
Return on assets (ROA) is an indicator of how profitable a company is relative to its total assets.
ROA is displayed as a percentage; the higher the ROA is, the better. Higher ROA indicates more asset efficiency.
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