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Digital ad opportunities and capital spur investor interest in ad tech.
The industry, once shunned by investors, has regained its mojo, fueled in part by a rise in digital ad spending.
Recent deals
Content recommendation company $Outbrain (OB.US)$announced its IPO, ad verification company Inc. made its debut on the stock market and $Magnite (MGNI.US)$, a business focused on helping media companies sell ads, closed an acquisition of connected TV ad server SpringServe.
Ad- and marketing-tech companies including...