Netflix subscriptions will only continue to decline, not increase, because now there are too many built-in streaming services on televisions, it's overflowing. Many of them come with inserted advertisements, free movies and videos, including YouTube, giving you many live TV channels to choose from.
So in times of recession, who would subscribe to Netflix? Before, one account could be shared by five people, so expenses were shared. Now, you can only watch with multiple people in one household, how could cancellations decrease?
A vicious cycle, as filming and buying dramas require a lot of money, with high salaries in the USA, how to maintain a large team? Making money through product placements. What? I have to watch ads even after paying for a subscription? This kind of killing the goose that lays the golden eggs approach, cancellations will only increase, not decrease...
Moreover, television platforms collaborate to sell advertising revenue. Netflix, on the other hand, is crossing the line by competing with platforms for advertising revenue, so television platforms will reassess Netflix...
It is no wonder that some people say they will go bankrupt sooner or later. In the past, television brands sought Netflix, but later Netflix had to share profits with television operators.
Therefore, the market is bad, it doesn't seem like a long-term investment symbol. Everyone likes novelty and tires of the old, without new programs on Netflix, who would still watch???
The company should seriously consider its future operational strategy, whether it should cancel advertising, and acquire the rights to new programs through purchase or distribution, rather than expensive self-production...