Alright here is my first try at some research. Warning I am rather regarded.
Looking at SOFI they have increased income year over year, and it looks like they may become profitable these earnings.
They have some of the best APY for holding money in their account. Seeing as other banks($JPM) want to start charging for accounts this could be something that sets them apart. Alot of the younger generation are looking to be more financially smart and put money somewhere that makes th...