The Trade Desk, simply put, helps advertisers spend their money more wisely. Advertising can be simple or complex, but at its core, it is about who can more accurately find potential customers; that is who can get the best value for their money. What The Trade Desk does is take "precision" to the extreme.
In 2024, its revenue reached 2.445 billion USD, a 26% increase from last year, earning over 0.5 billion more in total. Moreover, its gross margin is astonishingly high, with an adjusted Net income of 0.832 billion USD, and EBITDA even surpassing 1 billion, meaning that more than 40% of every dollar earned goes into its own pocket. Few companies in the advertising Industry have such earning capabilities.
The strong earning capability primarily comes from its sufficiently lightweight business model. It does not sell advertising space nor relies on overseeing advertising placements; instead, it provides advertisers with a complete set of Asia Vets to buy advertisements. In simple terms, traditional advertisers spend money on ads by finding intermediaries, channels, and negotiating prices, relying on experience and connections. The platform provided by The Trade Desk is like a super-efficient automatic Exchange, helping advertisers accurately find the most suitable advertising space, with more flexible bidding and smarter strategy. This model not only allows it to earn easily but also facilitates rapid expansion.
However, relying solely on the model is not enough; market trends are a bigger driving force. The...