In the world60,000 brandsIt exists!
It is difficult to select stocks after carefully researching all companies. So, famous investorsWarren BuffettLet's take a look at it by referring to the brand selection philosophy of
1. Choose a company you can understand
Warren Buffett emphasizes having a deep understanding of companies. By having an understanding of the investee's business model and industry, it is possible to minimize risk and make accurate investment decisions. One of the reasons Buffett invested in Coca-Cola and achieved success was that it was a familiar product, and it was easy to understand the business.
2. Select high quality companies
Buffett focuses on high quality companies that are competitive and generate sustainable profits. Companies with competitive advantages, such as strong brands, are resistant to market fluctuations and can be expected to grow steadily.
3. Focus on the quality of the CEO and management team
A good management team is essential for a company's success. Buffett evaluates the quality of CEOs and management teams and invests in companies with reliable and visionary leadership.
4. Stock price rather than actual value...

　This year, I've seen TV news and newspaper headlines many times that interest rates are rising in both Japan and the US. There are short-term interest rates and long-term interest rates for “interest rates.”
　Short-term interest rates are interest rates determined by the monetary authorities of each country, so they are called “policy interest rates.” On the other hand, real interest rates on government bonds have a strong impact on long-term interest rates. As long-term interest rates rise, loan interest rates when buying a car or real estate increase, so it has a direct impact on the lives of general consumers. If loan interest rates that are formed when buying a car or real estate go up, it becomes difficult to buy real estate such as a car or house. Therefore, a rise in long-term interest rates will be a headwind against business results for industries related to automobiles and real estate.
　On the other hand, for banks that lend money, it has been said that rising interest rates will boost profits. First, let's take a look at the stock prices of American megabanks.
　Figure 1 is a stock price chart of the American megabank “Bank of America.” The left end of the chart shows stock prices up to the most recent in January 2022. Note that the yellow curve in the chart is a 200-day moving average. On TV shows that cover Japanese and American stock investments...

Recently, rising yields on US bonds have become a big topic of conversation. In particular, the news that US 10-year bond yields temporarily exceeded 5% on October 23 brought great turmoil to the market. But what do US bonds actually look like? This time, I will briefly tell you the basics of US bonds.
What are US bonds
US bonds are bonds issued by the American government. This is a security that promises to be repaid to our investors with interest rates in the future when the government borrows funds. In general, it is unlikely that the US government's finances will go bankrupt, so it is regarded as a low-risk, safe asset, and has garnered the trust of investors around the world.
Relationship between yield and price
As yields on US bonds rise, the price of existing bonds falls. Because new bonds offer higher interest, existing bonds (lower interest) lose their appeal. Conversely, if yields fall, prices will rise.
In addition to having a high circulation volume, US bonds also have a strong influence on the market, and they are also a standard for deciding loan and deposit interest rates and corporate bond issuance conditions for banks within the United States. Interest rates are the momentum for investment by companies and investors, and the level of mortgages...

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