Mental accounting is a behavioral economics concept which refers to the different values a person places on the same amount of money, based on subjective criteria, often with detrimental results.
Simply put, it explain why people think less about some purchases than others?
Let see some real life example of mental accounting.
@Mikebierer: Hate spending $200 on groceries $Bed Bath & Beyond Inc (BBBY.US)$ $AMC Preferred Equity Unit (APE.US)$ $AMC Entertainment (AMC.US)$
@yeftern: Where th...

Has anyone hit anything good? I invited friends and stilllll got nothing but half the points it cost to spin. It's smelling like a Point Grab in my opinion. That wheel is more controlled then $AMC Entertainment (AMC.US)$  The greed & corruption is RREEEEAAALLLLL #LuckyDraw

$AMC Entertainment (AMC.US)$ At this point it's a waiting game, I don't even bother going on moomoo. I just have my alerts set for 10,000 then another at 50,000 🍌🍌 in other words don't stare at this daily for it'll only drain your energy, set alerts and live freely and pretend it doesn't exist 🏖

$AMC Entertainment (AMC.US)$ never lost faith

Be innovative, be creative, and don't chase the "million dollar idea" .... if your idea is desired & the public benefits it not only will you feel rewarded, but wealth will follow. Think outside of the box...................or
Buy & Hold $AMC Entertainment (AMC.US)$  & $GameStop (GME.US)$  as Apes are fighting for the public benefit of a free & fair market and will be rewarded very soon!