I saw on moomoo that   $Amazon(AMZN.US)$ is launching a service called Halo Fitness to rival offerings from $Peloton Interactive(PTON.US)$ and  $Apple(AAPL.US)$.
Why is Amazon entering into the sector? Is it true that many people are really into sports? Will the business make good money?
I'm not sure but I can name a bunch of fitness-related stocks. For example,  $Lululemon Athletica(LULU.US)$ , Peloton and traditional sports brands like $Nike(NKE.US)$ and $Under Armour-C(UA.US)$. Peloton stocks have dropped around 50% from their high, while Lululemon stocks seem to go higher and higher.
Why does these fitness-related companies perform differently? Have you bought any of them and did you make money?
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