The data for Black Friday was released today, and the sales performance on Black Friday was quite good. According to Mastercard's data, offline sales on Black Friday increased by 1%, while online sales increased by 8%. On the other hand, Adobe reported that e-commerce sales on Black Friday reached 9.8 billion, a year-on-year increase of 7.5%, exceeding the company's previous forecast of 5.7%. The sales this Black Friday were driven by electronic products such as smartwatches, televisions, as well as toys and gaming products. However, household repair tools performed poorly. Therefore, this Black Friday should be quite favorable for technology companies and electronic retailers, while companies like Home Depot may have had average sales this Black Friday. Although the sales on Black Friday were better than expected, there are indications in the data that consumers' wallets are actually a bit tight. Adobe discovered that the correlation between product discounts and sales volume was more pronounced this Black Friday. Furthermore, the use of 'Buy Now, Pay Later' (BNPL) services had sales of 79 million, an increase of 47% compared to the same period last year, and 72% higher than a week ago. While the increase in consumer loan shopping is partly due to there being more merchants supporting BNPL compared to a year ago, the fact that BNPL sales were 72% higher than a week ago indicates that consumers are actively choosing to use loans to shop. Adobe also noted: 'Impulse buying may have played a certain role in the growth of Black Friday...'

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