$Rivian Automotive (RIVN.US)$ saw one of these bad boys in Santa Barbara today

$Rivian Automotive (RIVN.US)$ matters as it offers Americans another choice when it comes to an EV maker other than the hugely successful $Tesla (TSLA.US)$. What matters more is perhaps $Rivian Automotive (RIVN.US)$ will be the first to market an electric pick-up truck. With a headstart, an exciting vehicle and fresh capital, will that be enough for the new car company to succeed? The path to its success may not be easy as it is almost unknown and has little time for mistakes. $Rivian Automotive (RIVN.US)$ does not have the same opportunities as $Tesla (TSLA.US)$ to experiment and figure things out without the competition. Even though the contract by $Amazon (AMZN.US)$ would be the main growth catalyst, there are risks involved by depending heavily on a single customer and possible supply chain disruptions that could lead to costly delays. Investors should be prepared to brace themselves for a stomach-churning ride. For now, $Tesla (TSLA.US)$ seems to be a safer bet as its success story is not easy to replicate.
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