$Futu Holdings Ltd (FUTU.US)$
Many of you know that moomoo recently changed its logo – from the logo that moomoo long shared with Futubull to an exclusive just-for-moomoo logo. (If you haven’t seen it, just update the app on app store or google play.)
There’s a story behind this change, and I’d like to share it.
Early on, we made a unique logo for moomoo, but decided to keep it under wraps and instead use Futubull's logo for moomoo. The reason was simple: To let everyone know that upstart moomoo was developed by Futu Holdings – a bigger, more established brand.
We’re happy that that’s not necessary now. Thanks to a great team, great products, and great customers like you, moomoo has become a familiar name in the markets it serves. It’s growing qui...

$Futu Holdings Ltd (FUTU.US)$
We know that the name of our app "moomoo" has aroused some discussions on social media. Our staff are also curious about the origin of the name "moomoo." By chance, a casual talk with Futu CEO, Leaf, at leisure unravels the mystery.
"One night three years ago, when we were at loggerheads over the name for this international stock trading app, the wife of Keith who was in charge of the US branch of FUTU happened to pass by and heard our quarrel.
'How about calling it moomoo?' She threw out an off-the-cuff remark, 'it's in a nursery rhyme.'
What a wake-up call, snapping me out of a dazed state! Moo, as the sound of bull, the metaphor of which is direct, vivid, catchy, and lovely. Although it's made of six letters, only the two letters, 'm' and 'o,' are contained and also repeated regularly. Even hard to misspell it!
I wa...