Successful Foods expands its business and Starbucks enters the Nordic market.
Successful Foods $BJFOOD (5196.MY)$ Obtaining the franchise rights of a Nordic beverage brand and expanding the Starbucks chain in the Nordic market.
Successful Foods, through its subsidiary Successful Foods (International), has acquired the opening rights of Starbucks in Iceland, Denmark, and Finland, marking its entry into this market for the first time.
The CEO, Datuk Sydney Kayes, stated that in terms of recruitment and procurement, priority will be given to local considerations in order to focus on highlighting the company's operational expertise and enhancing the dining experience at an international level.
"We are pleased to announce that the company will be opening Starbucks coffee shops in the Nordic region. This will help bring our expertise into Nordic coffee culture, introduce the hospitality of our country, and provide excellent and valuable Starbucks experiences around the world."
He further mentioned that the company's vision is to combine Starbucks' quality, innovation, and standards with its own brand of cooking and excellent operation to provide the best experience for Nordic coffee enthusiasts.
Source: Nanyang Siang Pau
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