After a few months where streaming video's share of television viewing was on the march, it took a back-to-school pause - and now broadcast is the one making up ground in TV's traditional fall season.
Streaming's share has been at 28% for a few months, but broadcast television inched up 2 percentage points in September and another 2 in October to tie it at 28%, according to "The Gauge" from Nielsen, its monthly macro look at TV delivery platforms.
It attributes the gain to two fall phenomena: the new fall TV lineup (particularly general drama) and live sports (up 22% from September). Those two genres accounted for 35% of the time viewers spent watching broadcast programming in October, Nielsen says.
Broadcast took its gains from Cable and Other, which fell to 37% and 6% share respectively. ("Other" TV use includes such uses as watching video discs and gaming.)
Of the 28% share taken by streamers, $Netflix (NFLX.US)$ and $Alphabet-C (GOOG.US)$ $Alphabet-A (GOOGL.US)$ had been tied at 6 percentage points apiece, but Netflix ticked up to 7% of total viewing, thanks in large part to minutes viewed jumping 5.5% during the period, a credit to its hits like Squid Game, You and Maid.
Behind it in share were Hulu (DIS, CMCSA), at 3%; Amazon Prime Video $Amazon (AMZN.US)$, at 2%; and Disney+ $Disney (DIS.US)$, at 1%.
Total minutes viewed across Amazon Prime Video and Disney+ each declined about 2.5%. Hulu viewership dipped 0.3%. YouTube viewership, boosted by YouTube TV, rose 2.2%.
The "Other Streaming" category includes linear streamers like Spectrum $Charter Communications (CHTR.US)$, DirecTV $AT&T (T.US)$ and Sling TV $Dish Network (DISH.US)$, and it's held steady at 9% of overall TV share, but viewership in that category is growing by double digits.
In Nielsen's weekly streaming ratings, meanwhile, Netflix continued to make hay, sweeping the entire top 10 in overall programs - but fresh off a new season, You ousted Squid Game as the No. 1 program, streaming 2.682 billion minutes to Squid Game's 1.682 billion.
They were followed on the overall chart by Netflix's Maid (865 million minutes), Shameless (851 million), CoComelon (748 million), Locke & Key (637 million), In the Dark (608 million), Seinfeld (595 million), The Blacklist (586 million) and NCIS (540 million).
As usual, Netflix also swept the acquired-series sub-chart, led by Shameless, CoComelon, In the Dark and Seinfeld. And it took the top five spots on the originals chart, though Hulu (DIS, CMCSA) broke through there at No. 6 with Only Murders in the Building (386 million), and Apple TV+ $Apple (AAPL.US)$ at No. 9 with Ted Lasso (291 million).
The movies chart was once again where Disney racked minutes: Disney+ led the chart with Black Widow (269 million minutes) and Hocus Pocus (237 million). Those were followed by three Netflix films - The Forgotten Battle (216 million), Going in Style (210 million) and Night Teeth (188 million) before three other Disney+ films: Tim Burton's The Nightmare Before Christmas (168 million), Luca (150 million) and Moana (134 million).

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Bitcoin, the world's first cryptocurrency, now has a market cap of around $1 trillion, which only took it 12 years. While tech stocks, including $Microsoft (MSFT.US)$ ,   $Apple (AAPL.US)$ ,   $Amazon (AMZN.US)$ , and   $Alphabet-A (GOOGL.US)$ , took about 33 years to surpass a $1 trillion market cap on average.
Now, Bitcoin sits around $54,000, up from $8,800 one year ago. The market has 2 distinct views on the highly volatile cryptocurrency.
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