Tesla has been adopting a strategy to lower vehicle prices since 2022, but it became clear that this strategy did not necessarily result in increased demand. Therefore,From 2024/4/1, we will switch to a new pricing strategy and shift in the direction of raising pricesI did.
#### Relationship with production volume reduction
This change in pricing strategy was announced at the same time as the news that Tesla would cut production at the Giga Shanghai plant. Reduced production and higher prices indicate that Tesla is trying to avoid oversupply conditions and better manage the balance between supply and demand in the market.
#### Relationship between demand and pricing strategy
Tesla's previous strategy to lower prices was aimed at popularizing Tesla cars in the electric vehicle (EV) market and was intended to make Tesla cars more accessible to more consumers. However, the sluggish growth in demand despite lower prices highlighted the fact that simply lowering prices was insufficient to attract new customers.
#### What it means for shareholders
This shift in pricing strategy shows Tesla's emphasis on long-term profitability and brand value...

$TSLA surpassed 55,000 superchargers worldwide.
The number of gas stations for major oil companies is as follows.
ExxonMobil = 21,000
Shell = 44,000
Chevron = 20,000
BP = 19,000
$TSLA will have more supercharging stations than all of these.
Plus, from an overall perspective, there are probably 1 million gas stations around the world (probably more). The beauty of EVs is that they can be charged at home, so there's no need for a million charging stations. It is needed only when traveling long distances.
In other words, if every home had gas stations, we wouldn't need as many gas stations as we do today. Only when traveling long distances. Nonetheless, $TSLA continues to expand its supercharger station network infrastructure.
Tesla will reach 100,000 supercharging stations faster than we think and will be at the core of the EV industry.