The list of brands launching non-fungible tokens continues to grow, as companies see the value they can create engaging with active NFT communities and partners. One global iconic company added itself to the list Thursday.
What Happened: Pepsi Mic Drop will be the genesis NFT collection from $PepsiCo(PEP.US)$. The collection will include 1,893 NFTs, a number that pays tribute to the year Pepsi was born.
Today, Pepsi announces the brand's first-ever foray into the innovative and evolving world of non-fungible tokens with the Pepsi Mic Drop genesis NFT collection."
-the company said.
The NFTs, which will be on the Ethereum (CRYPTO: ETH) blockchain, will be available for free plus the cost of gas.
The exclusive generative traits of the Pepsi Mic Drop genesis NFT collection, generated randomly by an algorithm so each NFT is totally unique and different, pay homage to the brand's storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades."
-the company added.
Pepsi is opening a waitlist on Friday, Dec. 10 at noon ET. The NFTs will be mintable on Dec. 14 for those who made the waitlist.
"We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge," Pepsi Vice President of Marketing Todd Kaplan said.
So excited for our @Pepsi #MicDrop #NFT collection!! I can't decide which one is my favorite - so many fun ones to choose from!