Can 'Squid Game' Propel Netflix To A Strong Q3 Earnings Report?

$奈飞 (NFLX.US)$ ’s latest hit "Squid Game" has taken the streaming world by storm. Squid Game, released Sept. 17, has proven to be a major global hit, driving sign up growth in the last week of September, and into October on a two-year basis. Meanwhile, cancelations remain in steady decline,” according to $Similarweb (SMWB.US)$ ’s data report.
Internationally, Netflix is also seeing a strong uptick in engagement, and an easier lap vs the US. Much of the acceleration in engagement has come from the Asia Pacific region, though all markets have shown considerable strength in both usage and net sign ups in September-October. Our linear model, which is based on net sign ups, suggests modest acceleration in 3Q from 2Q that is generally in line with expectations, with strong momentum into 4Q