When I make a decision to invest in a company, I always do so with conviction in mind. This means that I know the company has great fundamentals, and will continue to grow at least in the next five years.
In addition, I have great conviction in companies that continue to produce great product and services, and forsee them continuing to produce for the next five years, bonus if I use their products/services regularly. This rule makes me purchase the company stocks and invest with conviction!...