Singaporeans spent 35% more time on apps in Q1 2022 compared to Q1 2019, according to data.ai. Singapore Edition by Integral Ad Science (IAS) surveyed over 500 Singapore consumers and revealed that nearly nine in ten (87%) Singapore consumers spend over two hours a day scrolling through social media on their mobile devices.
The top five apps by downloads remained the same from Q4 2021 to Q1 2022. In 2022, Whatsapp ranked fir...