Amazon's 2022 prime day is back: Here's the schedule and what you need to know
Amazon's 2022 prime day is back: Here's the schedule and what you need to know
$Amazon(AMZN.US)$ annual Prime Day shopping event is slated to return in July.
$亚马逊(AMZN.US)$一年一度的黄金日购物活动定于7月份回归。
What Happened: The 48-hour event will kick off at 3 a.m. ET on July 12 for Prime members in several countries including the U.S., the U.K, Canada, China, Brazil, France, Germany and Spain, as well as in Poland and Sweden for the first time ever.
发生的事情：这场为期48小时的活动将于凌晨3点开始。美国东部时间7月12日，包括美国、英国、加拿大、中国、巴西、法国、德国和西班牙在内的几个国家的首相成员，以及波兰和瑞典有史以来第一次。
Prime Day deals will be offered in India, Saudi Arabia, the United Arab Emirates and Egypt later this summer. Early deals and new, member-only offerings will start on June 21.
今年夏天晚些时候，印度、沙特阿拉伯、阿联酋和埃及将推出黄金日优惠。早期优惠和仅限会员参加的新优惠将于6月21日开始。
The event comes at a time when consumers are shifting away from discretionary spending due to rapid and persistent inflation. Prime members may save up to 55% on select Amazon devices, including smart TVs, starting next week.
这一事件发生之际，由于快速且持续的通胀，消费者正从可自由支配的支出转向。从下周开始，Prime会员可能会在包括智能电视在内的亚马逊精选设备上节省高达55%的费用。
Starting June 29, Prime members will also save 20% on select items at Amazon Fresh stores across the U.S. Cardmembers with an eligible Prime membership can earn 6% back from Amazon on purchases during the Prime Day event.
从6月29日开始，Prime会员还将在全美亚马逊Fresh商店的精选商品上节省20%。符合Prime会员资格的卡会员可以在Prime Day活动期间从亚马逊获得6%的返还。
Amazon plans to make shopping on Prime Day simple by helping members find the best deals using personalized deal recommendations and Alexa reminders. The company also said customers will have the opportunity to shop early Prime Day deals alongside their favorite celebrities and influencers, including Porsha Williams, Joe and Frank Mele, Lala Kent and Hilary Duff.
亚马逊计划通过使用个性化的交易推荐和Alexa提醒来帮助会员找到最好的交易，从而使黄金日的购物变得简单。该公司还表示，客户将有机会与他们最喜欢的名人和有影响力的人一起提前购买黄金日特惠商品，包括波莎·威廉姆斯, 乔和弗兰克·梅尔, 拉拉·肯特和希拉里达夫.
If credit is approved by $Affirm Holdings(AFRM.US)$, Prime members can also get 0% APR on three equal monthly payments when they spend $50 or more on eligible products on Amazon.
如果贷方批准$确认控股公司(AFRM.US)$，Prime会员在亚马逊上购买符合条件的产品50美元或更多时，还可以在三个相等的月付款中获得0%的APR。
Why It Matters: Prime Day is a major event for Amazon, providing the company a revenue boost while rewarding loyal customers with deals. Last year, more than 250 million items were purchased by Prime members worldwide.
为什么这很重要：黄金日对亚马逊来说是一件大事，它为亚马逊带来了收入增长，同时也为忠诚的客户提供了优惠。去年，Prime会员在全球购买了超过2.5亿件商品。
This year will be the company's first Prime Day without founder Jeff Bezos at the helm. This year, Bezos officially handed the reins of the company to current CEO Andy Jassy.
今年将是该公司第一个没有创始人的黄金日杰夫·贝佐斯掌舵。今年，贝佐斯正式将公司的控制权交给了现任首席执行官安迪·贾西.
"With the small businesses and national brands our members love and trust, we're excited to offer some of our best Prime Day deals yet to even more customers around the world," Amazon Prime vice president Jamil Ghani said. "It's never been easier for Prime members to shop, save, and make the most of Prime Day."
亚马逊Prime副总裁表示：“有了我们的会员喜爱和信任的小企业和国家品牌，我们很高兴能为世界各地更多的客户提供一些我们迄今最好的黄金日优惠。”贾米尔·加尼说。对于Prime会员来说，购物、储蓄和充分利用Prime Day从未像现在这样容易。
AMZN Price Action: Amazon has traded between $188.65 and $101.26 over a 52-week period.
AMZN价格行动：在52周的时间里，亚马逊的股价在188.65美元到101.26美元之间。
The stock was down 2.76% at $104.70 at press time, according to data from Benzinga Pro.
根据Benzinga Pro的数据，截至发稿时，该股下跌2.76%，至104.70美元。