The recent weak performances of social platforms such as $Meta Platforms(META.US)$ and $Snap Inc(SNAP.US)$ have been blamed on competition from China-based ByteDance-owned TikTok.
The results of a new survey showed that TikTok may be losing to Alphabet, Inc.'s YouTube in captivating the teen audience.
YouTube was the most used by teens among the online platforms, the results of Pew Research's 2022 teen online survey showed. The survey sought responses from 1,316 U.S. teens, ages 13 to 17, and was conducted between April 14 and May 4.
About 95% of teens said they used YouTube compared to 67% for TikTok. Snapchat and Instagram were each used by 60% of the respondents. Meta's flagship app Facebook was used by only 32% of teens.
Read what TikTok is doing in response to backlash over user data privacy
A smaller share of the respondents used $Twitter(TWTR.US)$, Twitch, WhatsApp, Reddit and Tumblr.
YouTube also scores over TikTok in terms of the degree of usage. About 19% of the teens said they used YouTube almost constantly, while TikTok and Snapchat were constantly used by 16% and 15%, respectively.
When probed on how they viewed their social media usage, 55% of the U.S. teens said they spent about the right time, 36% said they spent too much time and 8% said they spent too little time on the platforms.
The survey also found that 54% of the teens think it would be at least somewhat hard to give up social media, and 46% found it at least somewhat easy to do so.
最近社交平台的疲软表现,如Meta Platforms,Inc.(纳斯达克:META)和Snap,Inc.(纽约证券交易所股票代码:Snap)被归咎于来自中国字节跳动旗下TikTok的竞争。
一项新的调查结果显示,TikTok可能会输给Alphabet公司YouTube吸引了青少年观众。
皮尤研究中心2022年青少年在线调查的结果显示,YouTube是青少年使用最多的在线平台。这项调查在4月14日至5月4日期间进行,调查对象为1316名美国青少年,年龄在13岁至17岁之间。
约95%的青少年表示他们使用YouTube,而TikTok的这一比例为67%。60%的受访者使用Snapchat和Instagram。Meta的旗舰应用Facebook只有32%的青少年使用。
阅读TikTok正在做什么来回应对用户数据隐私的反弹
较小比例的受访者使用推特公司(纽约证券交易所代码:TWTR),Twitch,WhatsApp,Reddit和Tumblr。
在使用率方面,YouTube的得分也超过了TikTok。约19%的青少年表示,他们几乎经常使用YouTube,而TikTok和Snapchat经常使用的比例分别为16%和15%。
当调查他们如何看待自己在社交媒体上的使用时,55%的美国青少年表示他们花在了正确的时间上,36%的人说他们花了太多的时间,8%的人说他们在平台上花的时间太少。
调查还发现,54%的青少年认为放弃社交媒体至少有些困难,46%的青少年认为放弃社交媒体至少有些容易。