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How's China Taking To iPhone 14 Lineup? Analyst Shares Insights, Strategy To Boost Profits In Mature Market

How's China Taking To iPhone 14 Lineup? Analyst Shares Insights, Strategy To Boost Profits In Mature Market

中国的iPhone14阵容如何?分析师股票洞察,成熟市场提振利润的策略
Benzinga Real-time News ·  2022/09/09 04:01

Apple, Inc. (NASDAQ: AAPL) launched its newest iPhone lineup on Wednesday and the reactions have been mixed.

苹果公司纳斯达克(Airbnb:AAPL)周三发布了最新的苹果手机系列,人们的反应褒贬不一。

Prominent Apple analyst Ming-Chi Kuo offered his take on the early pointers towards the uptake of the iPhone 14 models in China, one of Cupertino's key markets.

杰出的苹果分析师郭明池他对早期有关iPhone 14在中国被接受的建议发表了看法。中国是库比蒂诺的主要市场之一。

Premium Has Strong Momentum: Orders for the two iPhone 14 Pro models in China were around 85% and the lowest interest is for the iPhone 14 Plus at 5%, Ku said in a series of tweets.

溢价势头强劲:两个人的订单苹果手机 14Ku在一系列推文中表示,中国的专业机型约为85%,对iPhone 14 Plus的兴趣最低,为5%。

See also: 'Buy Your Mom An iPhone,' Tim Cook Says As Apple Snubs Android And Next-Gen Update

另见:蒂姆·库克在苹果冷落安卓和下一代更新系统时说:给你妈妈买一部iPhone

Historically pre-orders lean more toward Apple's high-end products in the early stage, but this time around, orders for the Pro models have been higher-than-normal, the TFI Securities analyst said.

从历史上看,早期的预购更倾向于苹果的高端产品,但这一次,Pro型号的订单一直高于正常水平,TFI证券分析师称。

This reflects Apple's strategy change of having major updates only for the Pro models, according to Kuo.

郭表示,这反映了苹果的战略变化,即只对Pro机型进行重大更新。

Despite Apple leaving iPhone prices unchanged, the average selling price of the iPhone 14 series is still about 10% higher in the second half of 2022 compared to the year-ago period. Kuo attributed this to the higher iPhone 14 shipment allocation and the iPhone 14 Plus replacing the iPhone 13 mini.

尽管苹果维持iPhone价格不变,但2022年下半年iPhone 14系列的平均售价仍比去年同期高出约10%。Kuo将此归因于更高的iPhone 14出货量份额和iPhone 14 Plus取代了iPhone 13 mini。

What Next: Going forward, Kuo expects Apple to start creating differentiation between the iPhone 15 Pro and the iPhone Pro Max model.

下一步:展望未来,Kuo预计苹果将开始在iPhone 15 Pro和iPhone Pro Max机型之间创造差异化。

"It's the best practice via a precise product segmentation strategy to generate more sales/profits in a mature market," he said.

“这是通过精确的产品细分策略在成熟市场创造更多销售/利润的最佳实践,”他说。

Kuo added that Apple can afford to do product segmentation because the "Android camp" still poses no threat to the company in the high-end market due to brand value and ecosystem advantages.

郭补充说,苹果有能力进行产品细分,因为由于品牌价值和生态系统优势,“安卓阵营”在高端市场仍然不会对公司构成威胁。

Price Action: Apple closed Thursday's session down 0.96% at $154.46, according to Benzinga Pro data.

价格行动:根据Benzinga Pro的数据,苹果周四收盘下跌0.96%,至154.46美元。

Read Next: Apple Analyst Says iPhone 14 And Other Fresh Launches Enough To Beat Street Expectations On Q4 Revenue

接下来请阅读:苹果分析师表示,iPhone 14和其他新产品的发布足以超过华尔街对第四季度营收的预期

Photo courtesy: Apple

图片来源:苹果

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