McDonald's Facing Byron Allen's $10B Racial Discrimination Lawsuit
McDonald's Facing Byron Allen's $10B Racial Discrimination Lawsuit
A U.S. district judge has ordered $McDonald's (MCD.US)$ to defend itself against a racial discrimination lawsuit filed by media baron Byron Allen.
一名美国地区法官下令$麦当劳 (MCD.US)$在媒体大亨提起的种族歧视诉讼中为自己辩护拜伦·艾伦.
Allen's $10 billion lawsuit accuses McDonald's of marginalizing his company into an "African American tier" which uses a separate ad agency and a smaller budget.
艾伦提起的100亿美元诉讼指控麦当劳将他的公司边缘化为使用独立广告代理和较小预算的“非裔美国人”。
According to Judge Fernando Olguin, Allen could try to prove that McDonald's violated federal and California civil rights laws.
根据法官的说法费尔南多·奥尔金，艾伦可能会试图证明麦当劳违反了联邦和加州的民权法律。
Olguin said that Entertainment Studios Networks Inc had tried repeatedly and unsuccessfully since its 2009 founding to obtain a contract with McDonald's.
奥尔金说，娱乐工作室网络公司自2009年成立以来，曾多次尝试与麦当劳签订合同，但均未成功。
Site: Cowen & Co. Maintains Outperform on McDonald's, Raises Price Target to $290
网站：Cowen&Co.保持强于麦当劳的表现，将目标价上调至290美元
The lawsuit claims that McDonald's has refused to advertise on Entertainment Studios networks or The Weather Channel since Allen acquired the network in 2018.
诉讼称，麦当劳拒绝在麦当劳上做广告娱乐圈网络或天气频道自2018年艾伦收购该网络以来。
The suit mentioned that McDonald's spent only 0.3% of its $1.6 billion U.S. ad budget on Black-owned media in 2019. African Americans represent 40% of fast-food customers.
起诉书提到，麦当劳2019年仅将其16亿美元的美国广告预算中的0.3%花在了Black所有的媒体上。非洲裔美国人占快餐顾客的40%。
According to McDonald's lawyer Loretta Lynch, the company viewed the lawsuit as "about revenue, not a race" and said there was no discrimination.
根据麦当劳律师的说法洛蕾塔·林奇该公司认为这起诉讼是“关于收入，而不是种族”，并表示没有歧视。
Last May, McDonald's pledged to boost national ad spending with Black-owned media to 5% from 2% by 2024.
去年5月，麦当劳承诺，到2024年，将在黑人所有的媒体上增加全国广告支出，从2%提高到5%。
McDonald's is the world's leading global food service retailer, with over 39,000 locations that generate over $100 billion in annual revenue.
麦当劳是世界领先的全球餐饮服务零售商，拥有超过39,000家门店，年收入超过1000亿美元。