Kubient Releases The KAI Dashboard to Give Publishers Unprecedented Visibility for Optimizing Their Media for Programmatic Channels
Kubient Releases The KAI Dashboard to Give Publishers Unprecedented Visibility for Optimizing Their Media for Programmatic Channels
The KAI Dashboard identifies and prevents fraud and RTB technical issues across programmatic channels. Leveraging the newly unveiled dashboard insights, publishers in Kubient's premium CTV inventory are finding opportunities to monetize an incremental of more than 20% of their inventory on average
KAI仪表板可识别和防止跨方案渠道的欺诈和RTB技术问题。利用新推出的仪表板洞察,Kubient的优质CTV库存中的出版商正在寻找机会,平均将其库存的20%以上的增量货币化
NEW YORK, Oct. 18, 2022 (GLOBE NEWSWIRE) -- Kubient (NasdaqCM: KBNT, KBNTW) ("Kubient'' or the "Company"), a cloud-based software platform for digital advertising, today announced the launch of the KAI Dashboard, a reporting and optimization platform that helps media publishers and platforms better understand and manage inventory health and to ensure the quality of the inventory that they are sending to demand platforms.
纽约,2022年10月18日(Global Newswire)--基于云的数字广告软件平台Kubient(纳斯达克股票代码:KBNT,KBNTW)(以下简称“Kubient”或“公司”)今天宣布推出KAI Dashboard,这是一个报告和优化平台,帮助媒体出版商和平台更好地了解和管理库存状况,并确保他们发送给Demand平台的库存的质量。
Until now, publishers and media platforms have typically lacked a clear understanding into what is causing issues for the demand side to not transact or even worse to flag their high quality inventory as fraud. This caused a significant % of their inventory to go unsold and in the worst case has hurt their brand image and relationships in the programmatic ecosystem, as well as led to erratic clawbacks that make it hard to manage their business P&L's.
到目前为止,出版商和媒体平台通常缺乏对是什么导致需求方无法交易的清楚理解,更糟糕的是,他们无法将高质量的库存标记为欺诈。这导致他们库存的很大一部分没有售出,在最糟糕的情况下,损害了他们在节目生态系统中的品牌形象和关系,并导致不稳定的追回,使他们的业务损益管理变得困难。
The KAI Dashboard provides granular optimization reporting, including 38 categories of fraud (both GIVT and SIVT) and technical RTB issues, such as missing user agent information, mismatched app store information, and missing bidding information. Coupled with the KAI Enterprise solution, publishers and media platforms can directly control what inventory is sent to the demand side, preemptively blocking RTB opportunities that are likely not to transact or potentially to be flagged as fraud to avoid negative brand impact and clawbacks. At the same time, the KAI Dashboard enables users to take action to mitigate the issues and increase the yield and monetization rate for their inventory.
KAI Dashboard提供精细的优化报告,包括38类欺诈(GIVT和SIVT)和技术RTB问题,如丢失的用户代理信息、不匹配的应用商店信息和丢失的竞价信息。与KAI Enterprise解决方案相结合,出版商和媒体平台可以直接控制将哪些库存发送到需求方,抢先阻止可能无法交易或可能被标记为欺诈的RTB机会,以避免负面品牌影响和追回。与此同时,KAI仪表板使用户能够采取行动缓解这些问题,并提高其库存的收益率和货币化率。
"After spending over two decades in the digital advertising space on both the advertiser and publisher side, I can relate to the challenges that those companies are facing," says Paul Roberts, CEO and founder of Kubient, "The KAI Dashboard and KAI Enterprise significantly solve those challenges by giving further insight into parts of programmatic where there was none, and helps give publishers and platforms the tools to make inventory consumable, and monetizable with the demand side. It's a business intelligence tool with actionability offering transparency in real time where there was none."
Kubient的首席执行官兼创始人保罗·罗伯茨说:“在广告商和出版商这两个数字广告领域工作了20多年后,我可以理解这些公司所面临的挑战。KAI Dashboard和KAI Enterprise通过进一步洞察节目中没有的部分,极大地解决了这些挑战,并为出版商和平台提供了工具,使库存可供消费,并可在需求端实现货币化。它是一种具有可操作性的商业智能工具,在没有的情况下提供实时的透明度。”
The dashboard has already helped publishers tremendously by showing full insights into inventory health, driving improvements in inventory quality and increasing ad monetization efforts for greater revenue acquisition.
该仪表板已经为出版商提供了巨大的帮助,因为它显示了对库存健康状况的全面洞察,推动了库存质量的改善,并增加了广告货币化努力,以获得更大的收入。
On average, premium CTV publishers implementing the KAI Enterprise solution or that have joined the Kubient Marketplace with KAI built in have identified approximately 20% of their inventory on average that is not being monetized. Through the new dashboard insights, these publishers are able to identify what is causing their inventory to not be monetized and allows them to take immediate action and drive increased revenue.
平均而言,实施KAI企业解决方案或加入Kubient Marketplace并内置KAI的优质有线电视出版商平均发现其库存中约有20%没有货币化。通过新的仪表板洞察,这些出版商能够确定是什么导致他们的库存无法货币化,并使他们能够立即采取行动,推动收入增加。
Recently, Kubient received notice of allowance for patent-pending solution KAI. To learn more about Kubient and KAI, please visit,
近日,Kubient收到了正在申请专利的解决方案KAI的补贴通知。要了解更多关于库比恩特和凯的信息,请访问,
About Kubient
Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient's next generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Marketplace is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The Company's platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Marketplace is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats. For additional information, please visit
关于库比恩特
Kubient是一家科技公司,其使命是将数字广告行业转变为基于受众的营销。Kubient的下一代基于云的基础设施为数字广告的买家和卖家提供了高效的市场流动性。Kubient受众市场是一个灵活的开放市场,广告商和出版商可以接触到他们的受众,从中赚钱并将他们联系起来。该公司的平台提供透明的编程环境,具有专有的人工智能驱动的投标前广告欺诈预防和专有的实时投标(RTB)市场自动化,用于数字户外行业。受众市场是品牌和出版商的解决方案,这些品牌和出版商要求透明度,并能够接触到所有渠道和广告格式的受众。欲了解更多信息,请访问
Kubient Investor Relations
Gateway Investor Relations
Matt Glover and John Yi
T: 1-949-574-3860
Kubient@gatewayir.com
库比恩特投资者关系
网关投资者关系
马特·格洛弗和约翰·易
T: 1-949-574-3860
邮箱:kubient@gatewayir.com