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VC-Backed Fine Jewelry Brand Cast Launches First Brick-and-Mortar Location in the Bay Area's The Village in Marin County

VC-Backed Fine Jewelry Brand Cast Launches First Brick-and-Mortar Location in the Bay Area's The Village in Marin County

风投支持的精品珠宝品牌Cast在马林县旧金山湾区的村庄开设第一家实体店
PR Newswire ·  2022/10/21 09:16

The first Cast retail location marks a milestone for the jewelry industry and supports the brand's mission of reimagining the centuries-old category.

第一个CAST零售点标志着珠宝行业的一个里程碑,并支持该品牌重塑这一数百年历史类别的使命。

SAN FRANCISCO, Oct. 21, 2022 /PRNewswire/ -- Cast launched in 2021 with the bold mission to make shopping for fine jewelry as joyful as wearing it. The San Francisco-based brand is marking its one-year anniversary with the grand opening of its first brick-and-mortar location. The store concept is designed to evoke that magical "kid in a candy store" feeling which translates more literally to a wonderland of everchanging fine jewelry collections to explore, touch, and try-on. The overall store aesthetic is chic meets whimsical; it's a destination meant to surprise and delight for the ultimate treasure hunt.

旧金山,2022年10月21日/美通社/--CAST成立于2021年,其大胆的使命是让购买精品珠宝像戴珠宝一样快乐。这个总部位于旧金山的品牌正在庆祝其一周年,它的第一家实体店隆重开业。商店的概念设计是为了唤起那种神奇的“糖果店里的孩子”的感觉,从字面上来说,这是一个不断变化的精品珠宝收藏的仙境,可以探索、触摸和试穿。商店的整体美学是别致和异想天开的结合;这是一个旨在为终极寻宝活动带来惊喜和欢乐的目的地。

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Cast Store Hero Cast Store 2
Cast Store Hero Cast Store 2

"I can't remember a time when I walked into a fine jewelry store without feeling intimidated and out of place." shares Cast Co-Founder Rachel Skelly. "That's why we created Cast. We're here to inspire curiosity and discovery, with exclusive collections created in collaboration with some of our favorite designers and artists."

"我不记得我走进一家高档珠宝店的时候,没有哪一次不感到害怕和格格不入。雷切尔·斯凯利。这就是我们创建演员阵容的原因。我们来这里是为了激发好奇心和发现,我们与一些我们最喜欢的设计师和艺术家合作创造了独家系列。

The Cast boutique will open at The Village at Corte Madera in Marin County, CA in October 2022. This is the first of several planned boutiques, with an ultimate vision of over 100 boutiques in North America alone.

卡斯特精品店将于#年在Corte Madera的乡村开业加利福尼亚州马林县2022年10月。这是计划中的几家精品店中的第一家,终极愿景是在中国拥有100多家精品店北美独自一人。

Rachel Skelly, co-founder and Chief Creative Officer and Eric Ryan, co-founder and CEO, have reimagined the traditional jewelry shopping space and created a multisensory experience. Successful entrepreneurs, they have repeatedly brought optimism and joy to stuffy and dusty categories including cleaning, health and nutrition with the introduction of method, OLLY, Welly and Plum Organics. There's no team better suited to tackling the dated coldness of established jewelry retail. And no better location than beloved San Francisco where beautiful art and design meet innovation.

雷切尔·斯凯利,联合创始人兼首席创意官埃里克·瑞安,联合创始人兼首席执行官,重新想象了传统的珠宝购物空间,创造了多感官体验。作为成功的企业家,他们一再将乐观和joy带到乏味和尘土飞扬的类别,包括清洁、健康和营养,推出的方法,奥利,韦利和李子有机。没有比这更适合解决老牌珠宝零售业过时冷淡问题的团队了。没有比旧金山更好的地理位置了,在那里,美丽的艺术和设计与创新相遇。

"We set out to change the experience of shopping for fine jewelry by shifting the experience to focus on the person wearing the jewelry." notes Ryan.

"瑞安指出,我们打算通过将购物体验转移到佩戴珠宝的人身上,来改变购买优质珠宝的体验。

Upon entering the 500 sq ft. boutique, guests will experience a world of wonder to explore that uniquely celebrates the exclusive and ever-evolving collection of Cast's fine jewelry designs. There's always something new to discover. The chic boutique engages all senses, where guests are welcomed with a beverage and product menu revealing detail and pricing about every piece without any need to guess. A signature Cast scent created by female-founded, 12.29 hovers in the air. Custom vignette displays and the capsule centerpiece inspire curiosity and invite interaction. Designed by Grow, an independent women-owned and run agency based in San Francisco, the space radiates a wonder-filled joyful experience for both experienced jewelry lovers as well as novices who are just graduating from costume and vermeil into fine. Cast is created for those who are looking for heirloom-quality designs and craftsmanship to treasure for years to come.

在进入500平方英尺的时候。在精品店,客人们将体验一个奇妙的世界,独一无二地庆祝CAST精品珠宝设计的独家和不断演变的收藏。总有一些新的东西需要去发现。这家别致的精品店涉及所有感官,客人可以通过饮料和产品菜单来欢迎,菜单上显示了每件商品的细节和定价,无需任何猜测。一种标志性的阵阵气味由女性创建,12.29在空气中盘旋。定制的小插图展示和胶囊中心件激发了人们的好奇心,并邀请了互动。该空间由总部位于旧金山的独立女性拥有和运营的Growth公司设计,为经验丰富的珠宝爱好者以及刚刚从服装和朱红色毕业进入FINE的新手提供了一种充满奇妙的快乐体验。CAST是为那些正在寻找传家宝质量的设计和工艺在未来几年珍视的人而创建的。

ABOUT CAST
关于演员阵容

Cast is a place to discover unexpected wonder-filled fine jewelry. Founded in San Francisco and launched in 2021, Cast was created by two friends who wanted to make the experience of shopping for fine jewelry as joyful as wearing it. With Co-Founder Rachel Skelly at the design helm as Chief Creative Officer and Co-Founder and CEO Eric Ryan guiding the path forward, Cast brings to life a new vision for fine jewelry. The Cast story includes many voices–from the exclusive Cast-made collaborations they create to the select guest artists and distinctive pieces they showcase. Skelly and Ryan are on a mission to turn the jewelry curious into jewelry lovers and collectors with an experience that inspires wonder. Welcome to Cast. Let your treasure hunt begin.

Cast是一个发现意想不到的充满奇迹的精致珠宝的地方。成立于旧金山CAST于2021年推出,由两个朋友创建,他们想让购买精品珠宝的体验像戴珠宝一样快乐。与联合创始人雷切尔·斯凯利作为首席创意官和联合创始人兼首席执行官执掌设计埃里克·瑞安引领着前进的道路,CAST为精品珠宝带来了新的愿景。演员的故事包括许多声音-从他们创造的独家演员合作,到精选的嘉宾艺术家和他们展示的独特作品。斯凯利和瑞安的使命是将好奇的珠宝变成珠宝爱好者和收藏家,他们的经历会激发奇迹。欢迎来到演员阵容。让你的寻宝之旅开始吧。

ABOUT GROW
关于成长

Grow is an independent women-owned and run agency based in San Francisco who has created award-winning experiences for F500 brands around the globe. Known for our design aesthetic, brands have turned to us when they want to create standout moments rooted in elevated and distinctive design, from Barbie's Malibu Dreamhouse on Airbnb to the launch of Google Home to consumers via a tiny neighborhood. Grow's leaders come from the client side of retail and know first-hand the importance of a differentiated retail experience and the power of a compelling space to move hearts and minds. We're thrilled to partner with long-time friend and fellow Bay Area entrepreneurs, Eric Ryan and Rachel Skelly, to tackle the challenge of reimagining the jewelry retail experience.

Growth是一家由女性拥有并运营的独立机构,总部设在旧金山世卫组织为全球F500品牌创造了屡获殊荣的体验。品牌以我们的设计美学而闻名,当他们想要创造植根于崇高和独特的设计的卓越时刻时,他们已经求助于我们,从爱彼迎的芭比娃娃的马里布梦幻屋发送到推出谷歌主页通过一个很小的社区向消费者展示。Growth的领导者来自零售业的客户端,他们亲身了解差异化零售体验的重要性,以及引人注目的空间感动人心的力量。我们很高兴能与我们的老朋友和旧金山湾区的企业家同行合作,埃里克·瑞安雷切尔·斯凯利,以应对重新想象珠宝零售体验的挑战。

ABOUT 12.29
约12.29

Modern brand storytelling is not complete without emotional engagement which is a natural and acute byproduct of a scented experience. At 12.29, we engage the visceral language of scent to define, shape, and communicate brand identity. Symbolic and visceral, smell is a powerful brand language that communicates identity and differentiation. The scent creates an emotional space around a brand's audience, building and nurturing a brand community around shared feelings and powerful bonds. 12.29 global capabilities provide an end-to-end service delivery model for client locations around the world while ensuring consistency and reliability.

现代品牌讲故事没有情感参与是不完整的,情感参与是芳香体验的自然和尖锐的副产品。在12.29,我们利用香水的本能语言来定义、塑造和传达品牌标识。气味是一种象征性和发自内心的语言,是一种传达身份和差异化的强大品牌语言。这种气味在品牌受众周围创造了一个情感空间,围绕着共同的情感和强大的纽带建立和培育了一个品牌社区。12.29全球能力为世界各地的客户提供端到端服务交付模式,同时确保一致性和可靠性。

SOURCE Cast

源演员阵容

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