Overstock.com (NASDAQ:OSTK) and Onion Global (NYSE:OGBLY) are both small-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, earnings, dividends and institutional ownership.

Analyst Recommendations

This is a summary of current ratings for Overstock.com and Onion Global, as provided by MarketBeat.com.

Overstock.com currently has a consensus target price of $35.57, suggesting a potential upside of 100.40%. Given Overstock.com's  higher possible upside, equities research analysts clearly believe Overstock.com is more favorable than Onion Global.

Institutional and Insider Ownership

62.1% of Overstock.com shares are held by institutional investors. Comparatively, 2.6% of Onion Global shares are held by institutional investors. 1.1% of Overstock.com shares are held by company insiders. Comparatively, 50.9% of Onion Global shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Overstock.com and Onion Global's revenue, earnings per share and valuation.

Overstock.com has higher revenue and earnings than Onion Global.

Profitability

This table compares Overstock.com and Onion Global's net margins, return on equity and return on assets.

Risk & Volatility

Overstock.com has a beta of 3.42, suggesting that its stock price is 242% more volatile than the S&P 500. Comparatively, Onion Global has a beta of -3.38, suggesting that its stock price is 438% less volatile than the S&P 500.

Summary

Overstock.com beats Onion Global on 9 of the 11 factors compared between the two stocks.

About Overstock.com

Overstock.com, Inc. operates an online shopping site. It also sells these products through , , and . It operates through the following business segments: Retail, tZERO, and MVI. The Retail Segment engages in e-commerce sales through its website. The tZERO Segment focuses on securities transaction through its broker-dealers. The MVI segment consists of the Medici business. The company was founded on May 5, 1997 and is headquartered in Midvale, UT.

About Onion Global

Onion Global Limited operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform comprises brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products. The company was incorporated in 2009 and is based in Guangzhou, the People's Republic of China.