TVB SIGNS COOPERATION FRAMEWORK AGREEMENT WITH YOUKU FURTHER PROMOTES TVB-BRANDED DRAMAS’ DISTRIBUTION ON YOUKU’S HONG KONG DRAMA PLATFORM
TVB SIGNS COOPERATION FRAMEWORK AGREEMENT WITH YOUKU FURTHER PROMOTES TVB-BRANDED DRAMAS’ DISTRIBUTION ON YOUKU’S HONG KONG DRAMA PLATFORM
(22 March 2023, Hong Kong) Television Broadcasts Limited (“TVB” or “the Company”, stock code: 00511.HK) is pleased to announce that 77 Atelier Limited (“77 Atelier”) and (“TVBC”), subsidiaries of TVB, have signed a cooperation framework agreement with Youku, a large online video platform under Alibaba Group. TVB and Youku will leverage their respective advantages to achieve synergy.
（2023年3月22日，香港）电视广播有限公司（“无线电视” 或 “公司”，股份代号：00511.HK）欣然宣布，无线的附属公司77 Atelier Limited（“77 Atelier”）和（“TVBC”）已与阿里巴巴集团旗下的大型在线视频平台优酷签署合作框架协议。TVB和优酷将利用各自的优势实现协同效应。
Pursuant to the agreement, the contract will be for a duration of two years during which 77 Atelier will provide Youku with multiple purchased dramas, and TVBC will provide TVB-synchronized dramas and library dramas. The Company expected to generate a total revenue of approximately RMB700 million.
根据协议，合同为期两年，在此期间，77 Atelier将向优酷提供多部购买的电视剧，TVBC将提供TVB同步的电视剧和图书馆电视剧。该公司预计将产生大约 RMB700 百万美元的总收入。
Thomas Hui, Executive Chairman of Television Broadcasts Limited said, "Youku is one of the leading online video platforms in China. TVB has abundant film and television production resources and profound experience in drama creation. TVB has maintained a good cooperative relationship with Youku all along. This framework agreement deepens the cooperation between the two parties and is more conducive to releasing synergies, further bringing TVB's high-quality "Hong Kong-style" dramas to the vast Chinese audience through Youku's popular Hong Kong Drama Platform. We anticipate that this cooperation will foster and optimize a larger audience flow for both parties, strengthen the cohesion of Youku's Hong Kong Drama Platform, and ultimately achieve a win-win situation."
电视广播有限公司执行主席许国强 说：“优酷是中国领先的在线视频平台之一。TVB拥有丰富的影视制作资源和丰富的电视剧创作经验。TVB一直与优酷保持着良好的合作关系。该框架协议深化了双方的合作，更有利于释放协同效应，通过优酷广受欢迎的港剧平台，进一步将TVB的高质量 “港式” 剧带给广大中国观众。我们预计，这种合作将促进和优化双方更大的观众流，增强优酷香港戏剧平台的凝聚力，最终实现双赢局面。”
Yanhong Liu, Chief Operation Officer of Youku said, “Youku has the most comprehensive library of Hong Kong dramas, and is the only leading online video platform in mainland China that offers a dedicated channel and largest fanbase for this genre. Hong Kong dramas produced by TVB have a wide impact among Chinese audiences worldwide. Building upon our decade-long collaboration, we co-produced variety shows and live concerts this year. Our enhanced partnership will further enrich our Hong Kong drama offering, and we will jointly help high-quality Hong Kong dramas achieve greater influence across generations and geographies through continued innovation." said Yanhong Liu, Chief Operation Officer of Youku.
刘艳红，优酷首席运营官 说：“优酷拥有最全面的香港电视剧库，也是中国大陆唯一一个为该类型提供专用频道和最大粉丝群的领先在线视频平台。无线制作的香港电视剧在世界各地的中国观众中产生了广泛的影响。在长达十年的合作基础上，我们今年共同制作了综艺节目和现场音乐会。我们加强的合作伙伴关系将进一步丰富我们的香港电视剧产品，我们将通过持续创新，共同帮助高质量的香港电视剧在跨代和跨地域产生更大的影响力。” 优酷首席运营官刘艳红说。