Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses Exceeding $100,000 In Loyalty Ventures To Contact Him Directly To Discuss Their Options

New York, New York--(Newsfile Corp. - May 1, 2023) - Faruqi & Faruqi, LLP, a leading national securities law firm, is investigating potential claims against Alliance Data Systems Corporation n/k/a Bread Financial Holdings, Inc. ("ADS") and certain current and former executive officers of ADS and Loyalty Ventures, Inc. ("Loyalty Ventures" or the "Company") (NASDAQ: LYLT) (OTC Pink: LYLTQ) and reminds investors of the June 26, 2023 deadline to seek the role of lead plaintiff in a federal securities class action that has been filed against the Company.

If you suffered losses exceeding $100,000 investing in Loyalty Ventures stock or options between November 8, 2021 and June 7, 2022 and would like to discuss your legal rights, call Faruqi & Faruqi partner Josh Wilson directly at 877-247-4292 or 212-983-9330 (Ext. 1310). You may also click here for additional information: .

There is no cost or obligation to you.

Faruqi & Faruqi is a leading minority and Woman-owned national securities law firm with offices in New York, Pennsylvania, California and Georgia.

Loyalty Ventures was created as the result of a November 2021 spinoff from ADS. Loyalty Ventures owns and operates the AIR MILES Reward Program ("Air Miles"), an end-to-end loyalty platform, and BrandLoyalty, a campaign-based loyalty program for grocers and other high-frequency retailers. Air Miles' participating businesses ("Sponsors") pay a fee to the Company per reward mile issued, and in return, Air Miles provides all marketing, customer service, rewards, and redemption management. Sobeys Inc., the second-largest supermarket chain in Canada, was the second-largest Sponsor in the Air Miles program.

On November 8, 2021, Loyalty Ventures began trading as an independent public company after being spun off from ADS. In the months leading up to the spinoff, Defendants made statements, including in ADS's SEC filings, touting Loyalty Ventures' prospects as an independent company, including its "strong" and "highly attractive" profile, and highlighting customers such as Sobeys and its "exclusive relationships." Similarly, in the months following the spinoff, Defendants assured investors of the quality of Loyalty Ventures' management team, its business strategy, and its "long-standing customer relationships."

As detailed below, the lawsuit focuses on whether the Company and its executives violated federal securities laws by making false and/or misleading statements and/or failing to disclose that: (1) the Air Miles program suffered from a lack of investment prior to the spinoff; (2) as a result, Sobeys had informed Defendants it was considering exercising its early termination rights; (3) the threat of Sobeys' departure loomed throughout 2021 including in the timeframe leading up to the spinoff; (4) Defendants expected the departure of any single large sponsor, such as Sobeys, would have "network effect" on the value of the entire Air Miles program; and (5) the high leverage and debt service obligations foisted upon Loyalty Ventures, in conjunction with the "network effect" impact on the value of the Air Miles business, threatened the Company's ability to continue operations; and (6) as a result, Defendants' positive statements about the Company's financial guidance, business, operations, and prospects were materially false and misleading and/or lacked a reasonable basis at all relevant times.

On June 8, 2022, before the markets opened, Loyalty Ventures issued a press release revealing that the Company and Air Miles Sponsor Sobeys "were unable to align on extension terms," and "consequently, Sobeys provided notice of its intent to exit the program on a region-by-region basis, beginning with Atlantic Canada, between August and the first quarter of 2023." The press release also noted that the "primary impact" of the loss of Sobeys as a customer in 2022 would be "on the number of AIR MILES reward miles issued," and that Loyalty Ventures would re-evaluate its 2022 revenue and EBITDA guidance." In response to this news, the price of Loyalty Ventures shares fell over 45%, from a closing price of $11.03 per share on June 7, 2022, to a closing price of $6.02 per share on June 8, 2022. Loyalty Ventures ultimately filed for Chapter 11 Bankruptcy in the United States Bankruptcy Court for the Southern District of Texas on March 9, 2023.

The court-appointed lead plaintiff is the investor with the largest financial interest in the relief sought by the class who is adequate and typical of class members who directs and oversees the litigation on behalf of the putative class. Any member of the putative class may move the Court to serve as lead plaintiff through counsel of their choice, or may choose to do nothing and remain an absent class member. Your ability to share in any recovery is not affected by the decision to serve as a lead plaintiff or not.

Faruqi & Faruqi, LLP also encourages anyone with information regarding Loyalty Ventures' conduct to contact the firm, including whistleblowers, former employees, shareholders and others.

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