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Yangaroo and WideOrbit Streamline Traffic Instructions Between Advertisers and Broadcasters

Yangaroo and WideOrbit Streamline Traffic Instructions Between Advertisers and Broadcasters

Yangaroo 和 WideOrbit 简化了广告商和广播公司之间的交通指示
newsfile ·  2023/06/02 09:00

Toronto, Ontario and San Francisco, California--(Newsfile Corp. - June 2, 2023) - YANGAROO Inc. (TSXV: YOO) (OTC Pink: YOOIF) ("Yangaroo," "Company"), a software leader in media asset workflow solutions for the advertising and entertainment industries, and WideOrbit, a leading advertising and commercial operations platform today announced a joint partnership. WideOrbit is a wholly-owned subsidiary of the Lumine Group, a Canadian listed company which in turn is a part of the Constellation Software Inc (CSI) ecosystem, a multi-billion-dollar global public company. This collaboration entails a certified integration between Yangaroo's asset management and delivery platform and WideOrbit's Electronic Material Instructions module within their flagship ad sales and commercial operations platform, WO Traffic. The integration facilitates a seamless end-to-end automated exchange of traffic instructions, effectively eliminating errors and saving valuable time for advertisers and broadcasters.

安大略省多伦多和加利福尼亚州旧金山-(Newsfile Corp.-2023年6月2日)-YANGAROO Inc.(TSXV:YOO)(场外粉色:YOOIF)(“杨加鲁人,“”公司“),广告和娱乐行业媒体资产工作流解决方案的软件领导者,以及领先的广告和商业运营平台WideOrbit今天宣布建立合作伙伴关系。WideOrbit是加拿大上市公司Lumine Group的全资子公司,Lumine Group又是星座软件公司(CSI)生态系统的一部分,CSI生态系统是一家价值数十亿美元的全球上市公司。这一合作需要在其旗舰广告销售和商业运营平台WO流量中,将Yanaroo的资产管理和交付平台与WideOrbit的电子材料说明模块进行认证整合。这种集成促进了交通指令的无缝端到端自动交换,有效地消除了错误,并为广告商和广播商节省了宝贵的时间。

Grant Schuetrumpf, CEO of Yangaroo, explained, "The API integration between Yangaroo and WideOrbit delivers instant benefits to all advertisers and broadcasters using our platforms. The smooth and immediate exchange of data between the platforms represents a substantial enhancement for all stakeholders involved in managing real-time responses and confirmations when advertisers submit traffic instructions to broadcasters across the USA."

Yanaroo首席执行官Grant Schuetrampf解释说:“Yanaroo和WideOrbit之间的API集成为使用我们平台的所有广告商和广播公司带来了即时的好处。平台之间顺畅和即时的数据交换对参与管理实时响应和确认的所有利益相关者来说都是一个实质性的增强,当广告商向美国各地的广播公司提交交通指令时。”

Susie Hedrick, President and Managing Director of Traffic Systems at WideOrbit, stated, "Our partnership with Yangaroo underscores WideOrbit's dedication to delivering comprehensive tools that better connect TV broadcasters and advertisers, ultimately simplifying day-to-day tasks. By seamlessly transferring traffic instructions to WO Traffic through Yangaroo, we offer advertisers more advanced and automated workflows. This partnership aligns with WideOrbit's Wider-World approach, which aims to provide media companies with broader capabilities, deeper insights, and stronger connections."

WideOrbit交通系统主管苏西·海德里克、总裁和董事管理人员表示:“我们与Yearoo的合作突显了WideOrbit致力于提供全面的工具,更好地连接电视广播公司和广告商,最终简化日常任务。通过通过Yanaroo无缝地向WO交通传输交通指令,我们为广告商提供更先进、更自动化的工作流程。这一合作伙伴关系与WideOrbit的更广泛世界的方法相一致,该方法旨在为媒体公司提供更广泛的能力、更深入的洞察力和更强大的联系。”

By facilitating a pure data transaction, advertisers simply key in buy and traffic data using Yangaroo. The advertiser then receives immediate feedback that the instructions have been received and processed correctly by a broadcaster that uses WO Traffic, driving efficiency and accuracy for advertisers and their traffic departments.

通过促进纯数据交易,广告商只需使用Yanaroo输入购买和流量数据。广告客户然后立即接收到指示已被使用WO流量的广播公司正确接收和处理的反馈,从而提高了广告客户及其交通部门的效率和准确性。

Richard Klosa, CTO at Yangaroo, emphasized, "This integration holds significant importance for Yangaroo as it aligns with our ongoing dedication to metadata integration. Yangaroo plays a critical role in the asset and metadata ecosystem for advertising spot distribution, and this integration represents a pivotal milestone in our long-standing commitment to effectively managing traffic instructions."

Yanaroo首席技术官理查德·克洛萨强调:“这种整合对Yanaroo具有重要意义,因为它与我们对元数据整合的持续承诺保持一致。Yanaroo在广告位分发的资产和元数据生态系统中扮演着关键角色,这种整合代表着我们长期致力于有效管理交通指示的一个关键里程碑。”

About YANGAROO

关于扬加罗

Yangaroo is a software leader in media asset workflow and distribution solutions for the advertising, music, and awards industries. YANGAROO's patented Digital Media Distribution System is a leading secure business-to-business cloud-based solution that incorporates production services, traffic, clearance, delivery, analytics, and secure API integration for the industry's various video and audio workflow challenges.

Yanaroo是广告、音乐和颁奖行业媒体资产工作流程和分发解决方案的软件领导者。YANGAROO的专利数字媒体分发系统是一款领先的基于云的安全企业对企业解决方案,集成了生产服务、流量、清关、交付、分析和安全API集成,以应对行业各种视频和音频工作流程挑战。

YANGAROO has offices in Toronto, New York, and Los Angeles. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTC Pink: YOOIF.

YANGAROO在多伦多、纽约和洛杉矶设有办事处。YANGAROO在多伦多证券交易所创业板(TSX-V)的交易代码为Yoo,在美国的交易代码为OTC Pink:YOOIF。

About WideOrbit

关于WideOrbit

WideOrbit helps media companies do more business by making it easier to buy and sell advertising. WideOrbit is the system of record for more than $37 billion in advertising spend annually. Say Hello to a Wider World with WideOrbit, the one platform that ties everything together, from pitch to payment. In a rapidly evolving media landscape, doing more business means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections that media companies need. That's why so many industry leaders - including NBCUniversal, ABC/Disney, Fox, ViacomCBS, AMC, Univision, DirectTV, Audacy, and Cumulus have partnered with WideOrbit since 1999.

WideOrbit通过让广告买卖变得更容易,帮助媒体公司做更多的生意。WideOrbit是一个记录系统,每年的广告支出超过370亿美元。通过WideOrbit向更广阔的世界问好,WideOrbit是一个将从投放到支付的一切联系在一起的平台。在快速发展的媒体格局中,做更多的业务意味着更少的纸张追逐,更少的轮椅转动,以及更少的数据重新进入。只有WideOrbit带来了更广泛的方法,提供了媒体公司所需的更广泛的能力、更广泛的洞察力和更好的联系。这就是为什么如此多的行业领军企业--包括NBC环球、ABC/迪士尼、福克斯、维亚康姆CBS、AMC、Univision、DirectTV、Audacy和Cumulus-自1999年以来一直与WideOrbit合作。

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For YANGAROO Investor Inquiries:
Dom Kizek
(416) 534 0607 #162
dom.kizek@yangaroo.com

对于YANGAROO投资者咨询:
多姆·基泽克
(416)534 0607#162
邮箱:dom.kizek@yangaroo.com

For WideOrbit:
Jennifer Schenberg
PenVine for WideOrbit
917-445-4454
wo@penvine.com

对于WideOrbit:
詹妮弗·申伯格
PenVine for WideOrbit
917-445-4454
邮箱:wo@penvine.com

Neither the TSX Venture Exchange nor Its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the accuracy of this release.

多伦多证券交易所创业板交易所及其监管服务提供商(该术语在多伦多证券交易所的政策中定义)均不对本新闻稿的准确性承担责任。

Cautionary Note Regarding Forward-looking Statements

有关前瞻性陈述的注意事项

This news release contains certain forward-looking statements and forward-looking information (collectively referred to herein as "forward-looking statements") within the meaning of applicable Canadian securities laws. All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "may", "will", "project", "should" or similar words, including negatives thereof, suggesting future outcomes.

本新闻稿包含适用于加拿大证券法的某些前瞻性陈述和前瞻性信息(在此统称为“前瞻性陈述”)。除有关当前或历史事实的陈述外,所有陈述均为前瞻性陈述。前瞻性陈述常常但不总是通过使用诸如“预期”、“实现”、“可能”、“相信”、“计划”、“打算”、“目标”、“持续”、“持续”、“估计”、“展望”、“预期”、“可能”、“将”、“项目”、“应该”或类似的词语,包括其否定,来确定未来的结果。

Forward looking statements are subject to both known and unknown risks, uncertainties and other factors, many of which are beyond the control of YANGAROO, that may cause the actual results, level of activity, performance or achievements of YANGAROO to be materially different from those expressed or implied by such forward looking statements. The Company is making forward looking statements, including but not limited with respect to: the terms, amount, documentation and timing of the Offering and the Debentures, as well as the use of proceeds thereof; the hold period on the common shares underlying the Debentures, the participation of insiders; and the Amendment Agreement anticipated as a result of the completion of the Offering and the terms of such Amending Agreement, including the result thereof being the Company's good standing with respect to the Term Loan and Loan Agreement. Although YANGAROO has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements, there may be other factors that cause results not to be as anticipated, estimated or intended.

前瞻性表述会受到已知和未知风险、不确定因素和其他因素的影响,其中许多风险、不确定性和其他因素不是扬加罗所能控制的,这些因素可能会导致扬加罗的实际结果、活动水平、业绩或成就与此类前瞻性表述中明示或暗示的内容大不相同。本公司作出前瞻性陈述,包括但不限于:发售及债券的条款、金额、文件、时间及所得款项的使用;债券相关普通股的持有期、内部人士的参与;以及预期完成发售的修订协议及该修订协议的条款,包括其结果为本公司在定期贷款及贷款协议方面的良好信誉。尽管YANGAROO试图确定可能导致实际结果与前瞻性陈述中包含的结果大不相同的重要因素,但可能还有其他因素导致结果与预期、估计或预期的结果不同。

Forward-looking statements are not a guarantee of future performance and involve a number of risks and uncertainties, some of which are described herein. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause YANGAROO's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Any forward-looking statements are made as of the date hereof and, except as required by law, neither YANGAROO assumes no obligation to publicly update or revise such statements to reflect new information, subsequent or otherwise.

前瞻性陈述不是对未来业绩的保证,涉及许多风险和不确定因素,本文对其中一些风险和不确定因素进行了描述。此类前瞻性表述必然涉及已知和未知的风险和不确定因素,这可能会导致扬加罗的实际业绩和结果与此类前瞻性表述明示或暗示的对未来业绩或结果的任何预测大不相同。任何前瞻性陈述都是自本新闻稿发布之日起作出的,除非法律另有要求,否则扬加罗和扬加罗均不承担公开更新或修改此类陈述以反映新信息的义务,无论是后续信息还是其他信息。

To view the source version of this press release, please visit

要查看本新闻稿的源版本,请访问

声明:本内容仅用作提供资讯及教育之目的,不构成对任何特定投资或投资策略的推荐或认可。 更多信息
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