Transforming The Cannabis Ad Space: Leafwire Unveils B2B Retargeting Audience
Transforming The Cannabis Ad Space: Leafwire Unveils B2B Retargeting Audience
In an industry where diversity is its strength but can also be its biggest challenge, Leafwire has launched the largest retargeting audience in the Cannabis B2B industry. This new venture allows advertisers to purchase ads across more than 10,000 websites, such as CNN, ESPN and USA Today, specifically targeting the dynamic cannabis business community.
在一个多样性是其优势但也可能是其最大挑战的行业中,Leafwire已经推出了大麻B2B行业最大的重定向受众。这家新公司允许广告商在10,000多个网站上购买美国存托股份,例如CNN、ESPN和《今日美国》,特别是针对充满活力的大麻商界。
Navigating through the advertising landscape to reach the cannabis business community has traditionally been a conundrum. The variety of roles within the industry, from growers, budtenders and greenhouse builders to accountants, scientists and marketers, makes it a complex demographic to pin down.
传统上,在广告版图中导航以触及大麻商界一直是一个难题。该行业中的角色多种多样,从种植者、育苗人员和温室建筑商,到会计师、科学家和营销员,这使得它成为一个复杂的人口统计数字。
Cannabis enthusiasts and consumers have platforms like Weedmaps, Leafly and Dutchie for accessibility. However, these platforms don't cater to the business community within the industry, which, until now, has been a significant gap in the marketplace.
大麻爱好者和消费者都有这样的平台杂草地图、树叶和荷兰对于可访问性。然而,这些平台并不迎合行业内的商业社区,到目前为止,这一直是市场上的一个重大缺口。
Peter Vogel, CEO of Leafwire said, "We saw a gap in the marketplace and realized we needed a new way to reach the incredibly diverse cannabis industry. That led us to build the ′Leafwire B2B Cannabis Omnichannel."
彼得·沃格尔Leafwire的首席执行官说:“我们看到了市场上的一个缺口,意识到我们需要一种新的方式来接触到极其多样化的大麻行业。这导致我们建立了‘Leafwire B2B大麻全渠道’。”
In collaboration with MediaJel and one of the world's largest ad networks, Leafwire has assembled an impressive audience of cannabis business professionals, earning it the title of the largest re-targeting audience in the cannabis business industry. They achieved this by establishing partnerships with several cannabis news sites and some of the largest industry conferences.
与MediaJel作为世界上最大的广告网络之一,Leafwire聚集了一批令人印象深刻的大麻商业专业人士,为其赢得了大麻商业行业最大的再定位受众的头衔。他们通过与几个大麻新闻网站和一些最大的行业会议建立伙伴关系来实现这一目标。
This audience comprises more than 500,000 recognizable "digital fingerprints," extending its reach to more than 3.2 million devices, including phones, tablets and desktop computers. Now, the Leafwire B2B Cannabis Omnichannel has enabled targeted advertising that was previously deemed impossible.
这一受众包括50多万个可识别的“数字指纹”,将其覆盖范围扩展到320多万台设备,包括手机、平板电脑和台式电脑。现在,Leafwire B2B大麻全方位渠道实现了以前被认为不可能的定向广告。
Jake Litke, CEO of MediaJel, emphasized the importance of the precision enabled by this new venture: "The cornerstone of effective marketing is reaching the right audience at the right time. This is where the 'Leafwire B2B Cannabis Omnichannel' shines - it allows for a targeted approach that's as precise as a well-located real estate investment."
杰克·利特克MediaJel首席执行官强调了这家新企业带来的精准性的重要性:“有效营销的基石是在正确的时间接触到正确的受众。这就是‘Leafwire B2B大麻全方位渠道’的闪光点-它允许有针对性的方法,就像地理位置良好的房地产投资一样精确。”
With programmatic advertising, advertisers can show 500,000 impressions to their targeted audience for a relatively modest investment. As these campaigns run longer, they continuously improve, like a fine wine maturing with age, thus providing a more precise and efficient marketing strategy.
通过程序性广告,广告商可以用相对较少的投资向目标受众展示50万次印象。随着这些活动持续的时间更长,它们会不断改进,就像精品葡萄酒随着时间的推移而陈酿,从而提供更精确、更有效的营销策略。