BURLINGTON, ON, July 19, 2023 /CNW/ - Element Nutritional Sciences Inc. (CSE: ELMT) (OTC: ELNSF) (FRANKFURT: 93X) (the "Company" or "Element"), today announced that it has engaged Flavor Insights as its exclusive research and development partner. The Company and Flavor Insights will be collaborating to develop new flavours of the Rejuvenate and Promino drink mix, and a Promino ready-to-drink beverage.
Flavor Insights was founded by the Picket Family after they successfully sold Muscle Milk to Hormel Foods in 2014 for $450 million. Muscle Milk is the second highest selling ready-to-drink protein beverage in the United States, in the US$5 billion1 and growing market for protein-based beverages.
"Rejuvenate and Promino have measurable functional benefits that are in high demand by consumers and we are working diligently to perfect the consumer experience through innovative taste. Our previous work with Flavor Insights, Nielsen and TasteMaker have helped develop a delicious ready-to-drink beverage for our Rejuvenate Muscle Activator brand that is launching on shelf this fall at major retailers. We plan to further our innovation with the team at Flavor Insights to develop a suite of thirst quenching clinically proven functional beverages that help improve muscle health," said Stuart Lowther, Chief Executive Officer.
For more information on Flavour Insights, visit flavorinsights.com.
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1 Fairfield Market Research, Whey Protein Market Global Industry Analysis (2018 – 2021) - Growth Trends and Market Forecast (2022 - 2030). |
About Element
Element is an innovative and research driven Canadian nutraceutical company specializing in the development of patented and science-based products for the global consumer packaged goods market, with a portfolio focused specifically muscle health. Element's lead product, Rejuvenate, is a patented proprietary formulation that is clinically proven to assist in the building, rebuilding, restoration and rejuvenation of natural muscle mass. Element also offers PROMINO, an elite performance supplement for both professional and amateur athletes to accelerate muscle recovery, build strength and accelerate recovery from injury. Element was founded in 2015 and is located in Burlington, Ontario.
To learn more about Element, visit elmtinc.com.
安大略省伯灵顿，2023年7月19日 /CNW/ — Element Nutrition Sciences Inc.（CSE：ELMT）（场外交易代码：ELNSF）（法兰克福：93X）（“公司” 或 “Element”）今天宣布，已聘请Flavor Insights作为其独家研发合作伙伴。该公司和Flavor Insights将合作开发Rejuvenate和Promino混合饮料的新口味，以及Promino即饮饮料。
Flavor Insights由Picket Family创立，此前他们于2014年以4.5亿美元的价格成功将Muscle Milk出售给了荷美尔食品。Muscle Milk是美国销量第二高的即饮蛋白质饮料，在价值50亿美元1且不断增长的蛋白质类饮料市场中。
“Rejuvenate和Promino具有可衡量的功能优势，消费者对这些益处的需求量很大，我们正在努力通过创新的口味来完善消费者体验。我们之前与Flavor Insights、Nielsen和TasteMaker的合作帮助我们的Rejuvenate Muscle Activator品牌开发了一种美味的即饮饮料，该品牌将于今年秋天在主要零售商上架。我们计划与Flavor Insights的团队一起进一步创新，开发一套经过临床验证的解渴功能性饮料，这些饮料有助于改善肌肉健康，” 首席执行官斯图尔特·洛瑟说。
有关 Flavorinsights.com 的更多信息，请访问 flavorinsights.com。
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1 费尔菲尔德市场研究，乳清蛋白市场全球行业分析（2018 — 2021 年）——增长趋势和市场预测（2022-2030 年）。 |
关于Element
Element是一家以创新和研究为导向的加拿大营养保健品公司，专门为全球消费品包装市场开发专利和基于科学的产品，其产品组合专门针对肌肉健康。Element的主打产品Rejuvenate是一种获得专利的专有配方，经临床证明，它有助于构建、重建、恢复和恢复自然肌肉质量。Element还为职业和业余运动员提供PROMINO，这是一款精英表现补充剂，可加速肌肉恢复、增强力量和加速从伤病中恢复过来。Element 成立于 2015 年，位于安大略省伯灵顿。
要了解有关 Element 的更多信息，请访问 elmtinc.com。
