Apple Bets On Vision Pro To Repeat iPhone Success, Serve As Game-Changer for AR/VR Industry
Apple Bets On Vision Pro To Repeat iPhone Success, Serve As Game-Changer for AR/VR Industry
The launch of Apple Inc's (NASDAQ:AAPL) Vision Pro headset has sparked interest in the virtual and augmented reality (AR/VR) space after a slowdown in funding leading up to the launch.
的推出 苹果公司的 纳斯达克股票代码:AAPL)Vision Pro头戴式耳机在推出前资金放缓之后,激发了人们对虚拟和增强现实(AR/VR)领域的兴趣。
Investors remained wary about making bets in the AR/VR sector without clear signals from industry leaders.
如果没有行业领导者的明确信号,投资者仍然对押注AR/VR领域持谨慎态度。
Also Read: Apple Looks To Maintain Steady iPhone Shipments in 2023
另请阅读:苹果希望在2023年保持稳定的iPhone出货量
The Vision Pro headset is a potential game-changer for the AR/VR industry. Apple is positioning it as a "mixed reality" device likely to usher in a new spatial computing era. The company expects the Vision Pro to repeat the iPhone's revolutionizing of mobile computing, Financial Times reports.
Vision Pro 头戴式耳机有可能改变增强现实/虚拟现实行业的游戏规则。苹果将其定位为 “混合现实” 设备,很可能会开创一个新的空间计算时代。据《金融时报》报道,该公司预计Vision Pro将重演iPhone对移动计算的革命。
In June, AR/VR and mixed reality start-ups in the U.S. raised $208 million in funding, marking a 12-month high., FT reports. Despite the price tag of $3,500 and a vague release date, investors are focusing on the market validation that Vision Pro provides.
英国《金融时报》报道,6月,美国的AR/VR和混合现实初创企业筹集了2.08亿美元的资金,创12个月新高。尽管价格为3500美元,发布日期模糊,但投资者将注意力集中在Vision Pro提供的市场验证上。
Start-ups in various industries benefit from the renewed interest in AR/VR. For example, Augmedics, an Illinois-based start-up that builds tools to help surgeons navigate spinal instruments during operations, attracted an $83 million funding round in June.
各行各业的初创企业受益于对AR/VR的新兴趣。例如,总部位于伊利诺伊州的初创公司Augmedics在6月获得了8300万美元的融资,该公司开发工具以帮助外科医生在手术期间使用脊柱器械。
Luminopia, a Massachusetts-based company, which creates therapeutic visual stimuli, had raised $16 million in late June.
总部位于马萨诸塞州的制造治疗性视觉刺激的公司Luminopia在6月下旬筹集了1600万美元。
Still, some analysts caution that the AR/VR industry should not solely rely on Apple's success.
尽管如此,一些分析师还是警告说,AR/VR行业不应完全依赖苹果的成功。
The AR/VR industry has seen its share of challenges and failures, with other industry giants like Alphabet Inc (NASDAQ:GOOG) (NASDAQ: GOOGL) Google dumping its smart glasses project.
增强现实/虚拟现实行业经历了许多挑战和失败,其他行业巨头包括 Alphab (纳斯达克股票代码:GOOG)(纳斯达克股票代码:GOOGL)谷歌放弃了其智能眼镜项目。
Price Action: AAPL shares traded higher by 0.05% at $193.71 premarket on the last check Wednesday.
价格走势: 周三盘前AAPL股价上涨0.05%,至193.71美元。
Photo via Wikimedia Commons
照片来自维基共享资源
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明: 该内容部分是在人工智能工具的帮助下制作的,并由Benzinga编辑审阅和发布。