Why Are Tesla Owners Selling Their Model 3s? Here's What One Survey Revealed About Their Perception Of Elon Musk.
Why Are Tesla Owners Selling Their Model 3s? Here's What One Survey Revealed About Their Perception Of Elon Musk.
Since launching in July 2017, the Model 3 from Tesla Inc (NASDAQ:TSLA) has been one of the bestselling electric vehicles of all time.
自 2017 年 7 月推出以来，Model 3 来自 特斯拉公司 纳斯达克股票代码：TSLA）一直是有史以来最畅销的电动汽车之一。
A recent Bloomberg survey reveals how Model 3 owners have felt about the company over time — and Tesla CEO Elon Musk might not love the results.
彭博社最近的一项调查显示，随着时间的推移，Model 3车主对公司的看法——以及特斯拉首席执行官 埃隆马斯克 可能不喜欢这些结果。
What Happened: The Model 3 and Model Y continue to be Tesla's bestselling models and big reasons why the company has dominated the market share for electric vehicles around the world.
发生了什么： Model 3和Model Y仍然是特斯拉最畅销的车型，也是该公司在全球电动汽车市场份额占据主导地位的重要原因。
A Bloomberg survey of more than 5,600 Tesla Model 3 owners, however, showed some interesting results.
但是，彭博社对5,600多名特斯拉Model 3车主的调查显示了一些有趣的结果。
According to the report, the Model 3 received strong scores based on the following indicators (with 5 being the best):
根据该报告，根据以下指标，Model 3获得了不错的分数（其中5是最好的）：
Performance: 4.95
性能：4.95
Ease of Use: 4.83
易用性：4.83
Design: 4.77
设计：4.77
Reliability: 4.69
可靠性：4.69
The bad news, however, is that the Model 3 owners are becoming less fond of Musk, whom they said could influence their decision to leave Tesla and switch to another automotive brand.
但是，坏消息是，Model 3车主越来越不喜欢马斯克，他们说马斯克可能会影响他们离开特斯拉转向另一个汽车品牌的决定。
The survey found that 96% of Model 3 owners with positive views of Musk said they would buy a Tesla again. On the flip side, 91% of Model 3 owners who had unfavorable opinions of the billionaire entrepreneur said they would not buy a Tesla again.
调查发现，在对马斯克持积极看法的Model 3车主中，有96％表示将再次购买特斯拉。另一方面，对这位亿万富翁企业家持不利看法的Model 3车主中有91％表示他们不会再购买特斯拉。
Some of the questions that were asked in the 2023 survey were the same from the those in the 2019 survey, in order to track how Tesla owners felt over time.
2023年调查中提出的一些问题与2019年调查中的问题相同，目的是追踪特斯拉车主随着时间的推移的感受。
The survey found that 75% of Model 3 owners would consider buying another Tesla vehicle. The survey also found that a number of the people originally polled in 2019 no longer own a Tesla vehicle. Those people shared the biggest contributing factors to their decision, which were:
调查发现，75％的Model 3车主会考虑购买另一辆特斯拉汽车。调查还发现，最初在2019年接受调查的许多人已不再拥有特斯拉汽车。这些人分享了他们做出决定的最大促成因素，即：
Disapproval of Musk: 21.5%
不赞成马斯克：21.5%
Concerns about quality or service: 18.7%
对质量或服务的担忧：18.7%
Unhappy with Tesla's brand perception: 17.8%
对特斯拉的品牌认知度不满意：17.8%
Cost too high: 13.1%
成本太高：13.1%
Other: 11.2%
其他：11.2%
Tesla didn't offer the style of vehicle needed: 10.3%
特斯拉没有提供所需的车辆风格：10.3%
Switched to gasoline vehicle for convenience: 7.5%
为方便起见，改用汽油车：7.5%
Related Link: Here's How Many Tesla Shares You Need To Own To Equal 1% Of Elon Musk's Wealth
相关链接：以下是你需要拥有多少特斯拉股票才能等于埃隆·马斯克财富的1％
The Twitter Influence Problem: One of the overlying themes from the survey was the role that Musk's tweets and acquisition of Twitter for $44 billion have played in the opinions of Model 3 owners.
Twitter 影响力问题： 调查的首要主题之一是马斯克的推文和以440亿美元收购Twitter在Model 3所有者的看法中所起的作用。
Here's a look at some of the responses to Musk's activity on Twitter, where he is the most followed person (1 was strongly agree, 2 was agree, 3 was neutral).
以下是对马斯克在Twitter上的活动的一些回应，他是关注度最高的人（1表示强烈同意，2表示同意，3表示中立）。
Elon Musk should stop tweeting: 2.50
埃隆·马斯克应该停止发推文：2.50
Elon Musk should stay out of politics: 2.14
埃隆·马斯克应该远离政治：2.14
Elon Musk's acquisition of Twitter has been a distraction from his responsibilities at Tesla: 2.00
埃隆·马斯克收购 Twitter 分散了人们对他在特斯拉的职责的注意力：2.00
One question in the survey centered on Musk's ownership of Twitter and asked if it was a positive development. The question received a 2.20 rating out of 5, with 5 being strongly agree. The acquisition of Twitter by Musk has been criticized by many Tesla analysts and investors.
调查中的一个问题集中在马斯克对Twitter的所有权上，并询问这是否是一个积极的进展。该问题的评分为2.20（满分5分），其中5分表示强烈同意。马斯克对Twitter的收购受到了许多特斯拉分析师和投资者的批评。
The survey showed that, while Tesla is still well beloved by Model 3 owners, there is a number of people who have since left the brand due to Musk.
调查显示，尽管特斯拉仍然受到Model 3车主的喜爱，但此后有许多人因马斯克而离开了该品牌。
Read Next: Here's How Many Vehicles Tesla Has Sold And Delivered In Each Quarter Since 2019
继续阅读：以下是自2019年以来特斯拉在每个季度销售和交付的汽车数量
Photo: Shutterstock
照片：Shutterstock