Elon Musk's X Revives Political Ads, Rattles 2024 Election Landscape
Elon Musk's X Revives Political Ads, Rattles 2024 Election Landscape
In order to do so, the company will add public labels to posts that are flagged for potential violations of its policies and make people aware when reach is restricted. X (formerly Twitter) is bringing back political ads and expanding its team ahead of the 2024 presidential election.
X （前身为Twitter）将在2024年总统大选之前恢复政治广告并扩大其团队。
What To Know: In a new blog post from the X Safety team, the social platform company said it's looking to add people to its safety and elections team ahead of the election in order to focus on stopping manipulation, exposing fake accounts and monitoring threats.
要知道什么： 在X Safety团队的一篇新博客文章中，这家社交平台公司表示，它希望在选举前增加人员加入其安全和选举团队，以便专注于制止操纵、揭露虚假账户和监控威胁。
X noted that it's guided by its Civic Integrity Policy during elections, which provides an extra layer of protection around election periods. The company is revising its policy to reflect its updated enforcement policy: Freedom of Speech, Not Reach. X aims to strike a balance between "tackling the most harmful types of content" and "not censoring political debate."
X指出，它以选举期间的公民诚信政策为指导，该政策为选举期间提供了额外的保护。该公司正在修订其政策，以反映其更新的执法政策：言论自由，而不是Reach。X旨在在 “处理最有害的内容类型” 和 “不审查政治辩论” 之间取得平衡。
In order to do so, the company will add public labels to posts that are flagged for potential violations of its policies and make people aware when reach is restricted.
为此，该公司将在因可能违反其政策而被举报的帖子中添加公共标签，并让人们知道何时覆盖范围受到限制。
"Building on our commitment to free expression, we are also going to allow political advertising," X said in the blog post.
X在博客文章中说：“在我们对言论自由的承诺基础上，我们还将允许政治广告。”
See Also: Elon Musk's X Scores Crypto Wallet Licenses Across US
另见：埃隆·马斯克的 X 在美国各地获得加密钱包许可证
However, paid political ads will have to undergo a screening process to make sure the promoter is eligible and isn't attempting to promote false or misleading content. X also plans to create a global ad transparency center where everyone can review political ads being circulated.
但是，付费政治广告必须经过筛选程序，以确保发起人符合资格，并且不会试图宣传虚假或误导性内容。X还计划创建一个全球广告透明度中心，让每个人都可以查看正在流传的政治广告。
Meta Platforms Inc (NASDAQ:META) also has a transparency center, in which the company provides similar guidelines. Other social media companies represented in the Global X Social Media ETF (NASDAQ:SOCL) have similar policies. Twitter previously banned political ads on the platform in 2019.
元平台公司 纳斯达克股票代码：META）也有一个透明度中心，该公司在该中心提供类似的指导方针。其他有代表的社交媒体公司 Global X 社交媒体ETF 纳斯达克股票代码：SOCL）也有类似的政策。Twitter此前曾在2019年禁止在该平台上投放政治广告。
"Our work is ongoing. These increased investments in people, policy and product will further ensure our communities have access to open, accurate and safe political discourse on X," the company said.
“我们的工作仍在进行中。该公司表示，增加对人员、政策和产品的投资将进一步确保我们的社区能够就X进行公开、准确和安全的政治讨论。”
Musk acquired Twitter for $44 billion last October and rebranded the company to X. The social media platform has gone through a number of changes in a little less than a year as it continues to work towards becoming an "everything app."
去年10月，马斯克以440亿美元的价格收购了Twitter，并将公司更名为X。该社交媒体平台在不到一年的时间里经历了许多变化，因为它继续努力成为 “万能应用程序”。
Read Next: Elon Musk Booed By Crowd During Surprise Appearance At Valorant Championship: 'Bring Back Twitter'
继续阅读：埃隆·马斯克在 Valorant Champions 出人意料地露面时被人群嘘声：“Bring Back Twitter
Photo: Shutterstock
照片：Shutterstock