Lucid Unveils New Strategy To Up Sales, Lower Cash Burn: Fewer Models, Lower Starting Price, More Customization
Lucid Unveils New Strategy To Up Sales, Lower Cash Burn: Fewer Models, Lower Starting Price, More Customization
California-headquartered EV maker Lucid Group Inc (NASDAQ:LCID) on Tuesday announced that it has shaken up its 2024 Lucid Air lineup in a bid to bring down the starting price on its vehicles and appeal to a wider consumer base in the North American market. The changes include lower starting prices, fewer models, and more customization options.
总部位于加利福尼亚的电动汽车制造商Lucid Group Inc（纳斯达克股票代码：LCID）周二宣布，它已经调整了2024年的Lucid Air阵容，以降低其汽车的起拍价并吸引北美市场更广泛的消费者群。这些变化包括更低的起始价格、更少的型号和更多的自定义选项。
Models: The Air lineup now consists of 4 models instead of five- Pure, Touring, Grand Touring, and Sapphire. The company will let go of the all-wheel drive version of the Pure and the Air Grand Touring Performance.
型号：Air 阵容现在由 4 款而不是五款组成，即 Pure、Touring、Grand Touring 和 Sapphire。该公司将放弃 Pure 和 Air Grand Touring Performance 的全轮驱动版本。
Pricing: While the Pure version will now start from $77,400, the Air Touring will start from $85,900. Though Lucid said that the Grand Touring will come with a lower price starting next year, the exact price will only be announced in early 2024. The company added that its range and total battery capacity would also be announced then.
定价：虽然Pure版本现在的起价为77,400美元，但Air Touring的起价为85,900美元。尽管Lucid表示，Grand Touring将从明年开始降价，但确切的价格要到2024年初才会公布。该公司补充说，其续航里程和总电池容量也将在那时公布。
Customization Options: Interested customers can now avail of front seats with ventilation and massage on the Pure or 20-way power front seats. Touring and Grand Touring customers can also avail of the fathom blue paint exteriors on their vehicles.
定制选项：感兴趣的客户现在可以在 Pure 或 20 向电动前排座椅上使用带通风和按摩功能的前排座椅。Touring 和 Grand Touring 的客户还可以在车辆上使用华丽的蓝色油漆外观。
"By listening to owners and prospective customers, I'm delighted that we can now provide such compelling choices. For example, it's now possible to order an Air Pure with massaging seats or even an Air Grand Touring with a metal roof," company CEO Peter Rawlinson said.
“通过倾听业主和潜在客户的意见，我很高兴我们现在能够提供如此引人入胜的选择。例如，现在可以订购带按摩座椅的Air Pure，甚至可以订购带有金属车顶的Air Grand Touring，” 公司首席执行官彼得·罗林森说。
Why It Matters: During the company's third-quarter earnings, Lucid said that it is now looking to produce only 8,000-8,500 vehicles this year, down from its earlier projection of over 10,000 units, owing to low sales. The company delivered only 1,457 vehicles in the last quarter and reported a quarterly loss of 28 cents per share.
为何重要：在公司第三季度财报中，Lucid表示，由于销量低，它现在计划今年仅生产8,000-8,500辆汽车，低于之前预测的超过10,000辆。该公司在上个季度仅交付了1,457辆汽车，并报告了每股亏损28美分。
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