Intel Accuses AMD Of Peddling 'Snake Oil' CPUs In A Brief Yet Blistering Attack
Intel Accuses AMD Of Peddling 'Snake Oil' CPUs In A Brief Yet Blistering Attack
In a recent skirmish between semiconductor giants, Intel Corporation (NASDAQ:INTC) has publicly accused its rival AMD Inc. (NASDAQ:AMD) of misleading consumers. The accusation, which was targeted at AMD's Ryzen 7000 series mobile processors, came to light in a since-deleted presentation by Intel.
在最近半导体巨头之间的小冲突中,英特尔公司(纳斯达克股票代码:INTC)公开指责其竞争对手AMD Inc.(纳斯达克股票代码:AMD)误导消费者。该指控针对的是AMD的Ryzen 7000系列移动处理器,在英特尔删除后的演讲中曝光。
What Happened: As reported by The Verge on Tuesday, Intel's scathing presentation targeted AMD's Ryzen 5 7520U mobile processor, criticizing its naming system as a means of "selling half-truths to unsuspecting customers". The presentation alleged that AMD's latest Ryzen 7000 series, despite being launched last year, uses a misleading naming scheme that suggests modernity. They are based on AMD's older Zen 2 architecture, not the latest Zen 4. "The Ryzen 5 7520U is built on dated Zen 2 architecture released in 2019! AMD's old architecture is hidden in plain sight!" Intel proclaimed in the presentation.
发生了什么:正如The Verge周二报道的那样,英特尔的严厉演讲针对的是AMD的锐龙5 7520U移动处理器,批评其命名系统是 “向毫无戒心的客户推销半真半假话” 的一种手段。该演讲称,AMD最新的锐龙7000系列尽管于去年推出,但使用了暗示现代性的误导性命名方案。它们基于AMD较早的Zen 2架构,而不是最新的Zen 4架构。“锐龙 5 7520U 建立在 2019 年发布的过时 Zen 2 架构之上!AMD 的旧架构隐藏在众目之外!”英特尔在演示中宣布。
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Interestingly, a slide in the presentation compared AMD's processor naming tactics to selling snake oil, a term synonymous with deceptive marketing. However, Intel did not address its past of confusing processor naming schemes in the presentation. In its history, Intel has launched a processor with a decreased core count and later abandoned process node naming for its third-generation 10nm chips, choosing instead to name them "Intel 7".
有趣的是,演示文稿中的一张幻灯片将AMD的处理器命名策略与销售灵丹妙药进行了比较,后者是欺骗性营销的代名词。但是,英特尔在演示中并未提及过去令人困惑的处理器命名方案。在其历史上,英特尔推出了一款内核数量减少的处理器,后来放弃了第三代 10nm 芯片的处理节点命名,而是选择将其命名为 “英特尔7”。
Following its media attention, the presentation was promptly removed from Intel's official website.
在媒体关注之后,该演示文稿立即从英特尔的官方网站上删除。
Why It Matters: The public accusation by Intel sets a new tone in the ongoing competition between the two semiconductor giants. While each company has its unique approach to marketing and product naming, public accusations of deception are not common in the industry. This incident marks a significant escalation in the rivalry between Intel and AMD and will likely impact their relationship.
为何重要:英特尔的公开指控为两家半导体巨头之间持续的竞争定下了新的基调。尽管每家公司都有其独特的营销和产品命名方法,但公开指控欺骗行为在业内并不常见。这起事件标志着英特尔和AMD之间的竞争显著升级,可能会影响他们的关系。
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