Taboola Announces Deal With Postmedia; Postmedia To Utilize Taboola's Suite To Grow Audience, Optimize User Engagement And Drive Revenue; Taboola Implemented Into Various Sites
Taboola Announces Deal With Postmedia; Postmedia To Utilize Taboola's Suite To Grow Audience, Optimize User Engagement And Drive Revenue; Taboola Implemented Into Various Sites
Under the agreement, Postmedia will utilize Taboola's suite of products to grow its audience, optimize user engagement, and drive revenue. Taboola will be implemented into various Postmedia sites including National Post, Financial Post, Vancouver Sun, and Toronto Sun, among others. Postmedia will incorporate Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations for an engaging experience into Postmedia's family of Canadian news websites, on homepages and article pages.
根据协议，Postmedia 将利用 Taboola 套件产品扩大其受众，优化用户参与度并推动营业收入。Taboola 将被实现到包括National Post、Financial Post、Vancouver Sun、Toronto Sun等在内的各种 Postmedia 站点中。Postmedia 将把 Taboola Feed 融入到 Postmedia 的加拿大新闻网站系列中，为用户提供个性化的多种格式内容推荐，提供互动体验，用于网站首页和文章页面。
Postmedia will explore Homepage For You, Taboola's publisher platform offering that adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages. Homepage For You is part of Taboola Newsroom, a real-time analytics platform that provides unique insights, sourced from Taboola's dataset of nearly 600 million daily active users, which inform how to create more engaging content and discover new coverage areas that drive loyal readership.
Postmedia 将探索 Homepage For You，这是 Taboola 的出版商平台，可为出版商首页提供人工智能辅助编写建议。Homepage For You 是 Taboola Newsroom 的一部分，后者是一个实时分析平台，提供独特的洞见，来自 Taboola 近6千万日活跃用户的数据集，可以帮助出版商创建更有参与度的内容并发掘新的报道领域，从而增加忠实读者群。